A Strong Relationship Between the Club General Manager and Board is Established Through “Beginning with The End In Mind”
Do you, as General Manager, know or feel your club could be performing better? Do you hear grumblings from some Board members that your club is not achieving or executing at its best? Do you want to do more, and you hear some of your members want the club to be more? Could the financial bottom line be better, or the daily member experience be better or delivered more consistently? If any part of the aforementioned is true, what is standing in your way of achieving at your highest level? Why aren’t you, as the ‘thought leader’ and enabler of progress at your club, achieving at the highest levels? Is it because you are frustrated that in order to achieve at the highest levels and maximize your members’ satisfaction, it is not solely up to you? Is it because you feel you and your Board are, at times, at odds and there is not a firm and clear picture of what ‘better’ looks like?
In reality, the only true lonely decision you have to make is to decide to take action and engage others in the pursuit of achieving ‘better or best.’ Once that decision is made, your job transitions to educate, enlighten, collaborate, inspire and mentor.
Stephen Covey, author of “The Seven Habits of Highly Successful People.” taught us to begin with the end in mind, envisioning what the future looks like and work a plan towards achieving it. His book talks about first establishing independence in understanding we, as General Managers, are responsible for ourselves, and for achieving our personal life goals. He then teaches that success is best achieved when we move to a position of interdependence thinking; a ‘win-win’ for all is best achieved through collaboration with others, our Boards, our Management teams and most importantly our front-line employees.
Many clubs are not achieving their best today because there is not a close collaborative, interdependent relationship between the club’s Board and the General Manager. McMahon Group says this relationship is best driven from a shared understanding of a clearly defined club Mission and Vision statement; where all stakeholders have identified and agreed upon, ‘The End in Mind.’
If establishing a closer bond between you and your Board is critical to your club achieving at its highest level, McMahon Group has a strategic process to help you and your club identify and document what your club’s ‘End in Mind’ is; a.k.a. your club’s Mission and Vision. Once established, it would become the cement that bonds the close relationship between your club’s governance and management teams, enabling all of you to work in concert to consistently and reliably achieve highly satisfied members. Remember, great clubs don’t happen by accident. They require a true partnership with Board and manager working together.
Please contact Alison McMahon Duffy at aduffy@mcmahongroup.com if you would like to ask McMahon Group for help in consistently achieving highly satisfied members.
About Bill McMahon, Sr. AIA, OAA
Bill is a strategic, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 2,000 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.
Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.
Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.
Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.

