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Mission

McMahon Group provides strategic and facility planning services for private clubs. We conduct survey research for clubs as well as on issues important to the industry. Our publications provide club leaders with insight into member needs and desires and changes in the industry. We promote the well-being of the club industry and enhance the profession of club management.

Vision

McMahon Group provides the information, insight and planning solutions club leaders need to create the ultimate experience for their members and success for their clubs.

McMahon Group is a strong believer in realistic and practical strategic planning for private clubs as they face the new economic realities of a very value-conscious society. As a part of this belief, we publish our insight regularly in our newsletter (The McMahon Report®) and publications (Club Trends® co-published with the National Club Association). We frequently reference our insights back to real life examples of our clients in our portfolio. McMahon Group supports the Excellence in Club Management® Award and the Clubs of Excellence™, which recognize the best club managers and the clubs they serve.