Additional Insights from the “Outlook 2024” Pulse Survey
As originally reported in the December 2023 McMahon Report, McMahon Group conducted a proprietary “Outlook 2024” Pulse Survey at the end of 2023, to gauge the overall health of the club industry and measure club leaders’ level of optimism as a new year approached. Over 400 survey responses were received from club General Managers/CEOs/COOs, Board Presidents, owners, and others working in the industry.
The Winter 2024 issue of Club Trends presents a full report on the findings from the wide-ranging survey, along with forecasts and “hot takes” from experts at McMahon Group and Kopplin, Kuebler & Wallace for many aspects of club operations and management, including: strategic and facilities planning; capital expenditures; finance; governance; leadership; energy management; golf and golf course maintenance; food-and-beverage and racquets programs, and staffing and workforce issues.
The Club Trends Outlook 2024 issue also provides insights into:
- The broader outside issues that will most occupy club leaders’ attention for the remainder of the decade;
- What concerns them most about changing lifestyles and their effect on the makeup, needs and desires of their memberships;
- What areas of club management and operations promise to command their greatest attention in the coming year;
- What new amenity, program or service would be on their “wish list” as something they’d most like to add at their clubs, provided money wasn’t an issue.
Click HERE to see a sampling of just some of the survey’s interesting findings; for a copy of the full Club Trends issue, contact Alison McMahon at amcmahon@mcmahongroup.com.
About Joe Barks
Joe writes and edits articles, including profiles of the winners of the Excellence in Club Management® Awards, co-sponsored by McMahon Group and the National Club Association. He also helps to prepare survey reports, white papers and other client documents for the firm’s consultants, lead focus groups, and assist with all marketing and communications efforts.
He retired in March 2022 as Editor of Club + Resort Business magazine, which he helped to found in 2005 and then develop into a leading information source for the club management profession. As C+RB’s editor, Joe wrote cover-story profiles of over 150 club and resort properties, as well as profiles of leading club managers and many additional articles about specific aspects of club management. He also led the extension of the C+RB brand to include a daily e-newsletter that became a “must read” for the industry and to create the Chef to Chef Conference, which has grown to become the leading culinary event for the club industry.
Joe’s career has included writing and editing positions with specialized business publications for over 40 years, covering a wide variety of industries and professional disciplines. He is a four-time winner of Jesse H. Neal Awards from the American Business Press, known as the “Pulitzer Prizes” for industry trade publications. He has been a freelance contributor to many leading national consumer and business publications, and served as Marketing Manager for the Hay Group, a leading worldwide management consulting firm.
