Always Start Your Strategic Planning with the Strategic Issues Survey

Businesspeople Meeting In Modern Boardroom Through Glass
Businesspeople Meeting In Modern Boardroom Through Glass

This first step in strategic planning starts the process right by consensus building with everyone working on the plan. It gets the Board and Manager focused and much more productive, and it is the simplest of surveys to do.

The electronic Strategic Issues Survey (SIS) takes a Board member about ten minutes to complete and saves hours of frustration during the strategic planning meeting itself. The end result is a far better Strategic Plan with clear consensus developed among all Board members and the General Manager on what is most important to accomplish in the Strategic Plan.

McMahon Group is so committed to its Strategic Issues Survey for strategic planning that we offer it as a stand-alone survey step to clubs doing their own strategic planning in-house. Just give us a month prior to your strategic planning date and we can have your SIS questionnaire developed, sent out, returned and tabulated; just in time for setting the planning agenda at your strategic planning meeting.

So whether you Strategic Plan with McMahon, use another consultant or do your planning in-house, try the SIS survey. See how it brings consensus and results to your initial and annual Refresher Strategic Planning.

Starting Strategic Planning the SIS way, at the beginning, is the best way to assure its success.

For more information on the Strategic Issues Board/Manager Survey call Kathy Sevier at 314-744-5040 or contact by email at

The SIS Survey cost is small, the results are enormous!

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About Tom Strutz

Hailing from the Los Angeles area, Tom left sunny Southern California at the ripe old age of 17 to attend the United States Military Academy at West Point.  After graduating with a degree in Civil Engineering, he spent 11 years on active duty in the Army and then another 11 years in the Army Reserves, eventually retiring at the rank of Lieutenant Colonel.  Along the way, Tom earned a Master’s Degree in Hotel & Restaurant Management from Florida International University in Miami.  During his 22-years in the Army, he had a chance to see the world, with assignments in South Korea, Germany, the Pentagon, Virginia, Indiana, Florida, Alabama, Maryland and Washington state.

Tom has been with the McMahon Group since 1990, serving as head of the survey and market research division.  During that time, he has worked with over 1,500 private clubs on a wide variety of survey and research projects, achieving the rank of “Survey Guru” at McMahon.

Over the years, Tom has been a jack of many sports – golf, tennis, racquetball, squash, water skiing, snow skiing, running – but a master of none.  His current pastime passions are gardening, cycling and nature photography – often combining the latter two on rides at a lake near his home in suburban St. Louis.

Tom and his wife Marlene have two children in their 20’s.  Katy is an artist working at an animation studio in Portland, Oregon, and Marcus is studying Mechanical Engineering at Cal Poly San Luis Obispo.

More articles by Tom Strutz
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