profile photo of Bill McMahon, Sr. AIA, OAA

Bill McMahon, Sr. AIA, OAA

Chairman

Bill is an operational, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 1,800 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.

Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.

Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.

Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.

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Posts by Bill McMahon, Sr. AIA, OAA

The Essential Relationship Between Strategic & Facility Planning

Club facility planning for major capital projects is probably the most challenging task a private club manager and Board will do. Good facility planning sets a club up for success or lost opportunities. But interestingly, true facility success is more dependent on initial strategic planning than on architectural elegance. Historically, clubs have approached facility planning…

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Rebirth at The Country Club of New Canaan

This fine Connecticut club found itself in an interesting position after weathering the great recession. Pre-recession, the Club had a long waiting list of potential members waiting to join. Post-recession, that waiting list disappeared along with a generation of members under age 50. The problem was a very basic one – every nearby club had…

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McMahon On-Call

At our recent strategic planning session for the firm (yes, we do annual strategic planning at McMahon Group), the suggestion was made that we should be offering some type of ongoing advisory service to club boards and general managers. We have clubs whom we serve this way today with our consultant-for-a-day service. Some requests we…

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Creating the Country Club Recreation Center

Over time, country clubs have greatly expanded their recreation offerings. What began as a simple golf gathering place in the late 1800s has become a multi-recreational club of significant proportion. Clubs began the essential process of changing with the times as other recreation activities like tennis and swimming gained popularity. Dining became increasingly important as…

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Reinvesting in Club Facilities Revitalizes Entire Community – The Plantation at Ponte Vedra Beach Success Story

The obvious something was reinvesting in the Club’s facilities. Back in 2014, the leadership and management of this 579-home residential Community on the coast of the Atlantic Ocean knew something had to be done to bring new life to their Community. The obvious something was reinvesting in the Club’s facilities. While they had a good…

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How “Third Places” Drive Club Success

In building on Ray Oldenburg’s premise that nothing beats a good “third place” for fostering friendships and meaningful human interactions, we must make each of our clubs “great third places”. That is, if our clubs are to reach their full potential. In properly positioning our so-called “third places”, the home is first and work is second. However, when we aren’t at home or work,…

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Introducing the Dining Enhancement Program

It’s not that club dining is bad, it’s just, many times, a missed opportunity. It’s about time! After assisting thousands of clubs with countless member surveys representing well over 1.5 million members and spouses, we are finally able to address the most chronic issue facing clubs: dining. It’s not that club dining is bad, it’s just, many times, a missed opportunity. A…

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