Bill McMahon
Vice President
Bill leads the research and planning department at McMahon Group, where he has been instrumental in shaping strategic solutions for private clubs since 1999. Over his 25+ year tenure, he has partnered with hundreds of clubs across the country, helping them navigate complex strategic planning and facility development challenges.
A recognized thought leader in the private club industry, Bill has contributed insights to leading publications including Club Trends, The BoardRoom Magazine, and Club Director. He has been a featured speaker at national conferences and regional chapter meetings, where he shares his expertise on club strategy and best practices.
Bill brings a member’s perspective to his work, having been an active member at Bellerive Country Club, Glen Echo Country Club, and the Missouri Athletic Club—all in St. Louis. His commitment to community extends beyond clubs; he has served on the boards of Cinema St. Louis and the Tennessee Society of St. Louis, where he previously served as President.
Posts by Bill McMahon
Using Surveys Effectively to Assure Good Membership Input
Membership surveys are valuable tools used for over 40 years to assess satisfaction and guide major club decisions. When tailored and strategically implemented with expert analysis, they provide crucial insights that help shape the club’s future, prevent conflicts, and support informed decision-making.
Read MoreAre Your Members Ready to Approve Your Facility Project?
Rising costs and heightened scrutiny make capital project approval difficult, but conducting early, well-designed opinion surveys can identify member support, funding readiness, and priorities, thereby increasing the likelihood of approval and ensuring projects meet member needs.
Read MoreMember Satisfaction and Value: A 10-Year Perspective
We recently compared results from our country club database from the five years just prior to COVID (2016-2020) with those from the first five post-pandemic years (2021-2025). The results of our study did unearth some trends worth noting that reflect new challenges facing club leadership.
Read MoreBeyond the Data: Why Expertise Makes All the Difference
Today, conducting a survey has never been easier. But raw data without interpretation is just numbers on a page. This is where true expertise separates meaningful strategic direction from missed opportunities.
Read MoreThe Survey with a Purpose is the Survey for Success
Clubs today are good at collecting data, but can fail in achieving their club’s missions by how they use it.
Read MoreWhy The Facility Approval Survey Assures Facility Project Approval
Developing important club improvement projects is always a challenge for a Club’s leadership. Many hours of work by the Board, Manager and Planning Committee are spent developing a Member Survey, a Master Plan and finally presenting a needed project to the members. But when it is all said and done, the last step is the most…
Read MoreA Little Knowledge is a Dangerous Thing – Start Planning the Effective Way
Today we live in a world of “snippits”, where bits of limited information guide our behavior. But when it comes to very important complex strategic issues, the “snippit” approach isn’t effective.
Read MoreAlways Start Your Strategic Planning with the Strategic Issues Survey
This first step in strategic planning starts the process right by consensus building with everyone working on the plan. It gets the Board and Manager focused and much more productive, and it is the simplest of surveys to do.
Read MoreTop 10 Reasons to Consider a Membership Survey
Receiving timely feedback from members is an essential component of a successful club. Whether it’s been 2 or 20 years since your last survey, reasons why it may be time to survey your members again…
Read MoreWhy Private Clubs are Choosing McMahons Strategic Planning Refresher
Watch this video of Bill McMahon, Vice President of McMahon Group.
Read More6 Major Trends – How they Affect the Club Industry
Watch this video of Bill McMahon, Vice President of McMahon Group.
Read MoreVery Satisfied Members Create Club Success
A deeper dive into the survey data as shown on the following “Receive Good Value” bar chart reveals that “very” satisfied members are much more likely to feel they are receiving good value for their memberships than those who are just “satisfied”.
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