Bill is a private club planner providing strategic planning, member research analysis and facility planning services for private clubs across North America. Bill joined McMahon Group in 1999 and has worked with over 200 clubs helping to solve their strategic and facility needs.
Bill is Co-Editor of Club Trends, a quarterly report published with the National Club Association (NCA). He has written for many private club publications like The BoardRoom Magazine, Club Director and more, and has been a featured speaker at national conferences, local chapters and other associations serving the private club industry. He is also on the NCA’s Communications Committee.
Bill has been instrumental in developing and enhancing the McMahon Group online presence. He created and runs Clubtopia® (www.clubtopia.com) – an online business directory of firms and companies serving the club industry.
Bill’s club memberships have included Bellerive Country Club (St. Louis), Glen Echo Country Club (St. Louis) and the Missouri Athletic Club (St. Louis). He proudly serves on the Board of Cinema St. Louis (www.cinemastlouis.org) and is Second Vice President on the Board of the Tennessee Society of St. Louis.
The most successful clubs are constantly evolving so they remain relevant to not only their existing members but to the next generation of members looking for a club experience. At the core of this experience is your facilities.Read More
We are about to enter our sixth year of publishing Club Trends with the National Club Association (NCA), and we continually strive to make it one of the best industry publications available to club leaders. The information provided in Club Trends is not only there to assist managers with the daily operation of the club,…Read More
Every older club sooner or later has to deal with this issue. Does the club pour good money into an older clubhouse or does the club replace it? More and more clubs today are faced with facilities approaching the end of their useful lives. The cost to transform these older clubhouses into compliance with current…Read More
Over and over again, as the specialty club consulting firm which is ultimately responsible for getting many club facility projects approved, we see master plans developed that propose many improvements, but have little bearing on assuring the future success of a club. Such improvements address today’s facility shortcomings, but they do little to address the…Read More
The attitudes and discussions coming from the 91st CMAA World Conference in San Francisco were very positive. The best in many years. Club leaders are looking for new ways to enhance the member experience to remain relevant in their marketplace. They are looking to develop innovative programs and provide facilities to attract the next generation.…Read More
Quick fixes can quickly backfire Time and time again, we find boards and their architects approaching club facility needs with little thought about the long-term strategic, financial and member-attracting needs of their club. Since these club leaders have no real strategic understanding of their club’s true mission or its purpose (other than offering what they…Read More
One of the most important topics affecting our lives today is the issue of security both in our everyday world and in the cyber realm. Clubs must continually increase their focus on ensuring their members and staff are safe while on the property, as well as maintaining secure data about members and club information on…Read More
McMahon Group’s four principal club consultants, Bill McMahon, Sr., Frank Vain, Richard Lareau, CCM, CCE and I had the privilege of presenting the Club of the Future program to a standing-room-only crowd at the CMAA World Conference. The everchanging world we live in from the impact of the rising Millennials to the still important Boomers…Read More
The temptation that most club boards have in their enthusiasm to begin planning a needed facility program is immediately hiring the architect. Board members think they know what their club needs, so off they go, hiring the architect and designing what they want; but, not what members want or what the club really needs. This…Read More
All types of businesses are always looking for ways to improve satisfaction among customers, whether it’s a hotel chain or the fast food joint down the street. Time and time again, we have found that it all revolves around building the “very satisfied” in your customer base, or with clubs, your membership. Once clubs achieve…Read More