Chief of Data & Design
Over several years, Christian examined hundreds of Club’s surveys and developed a standardized template of topics covering things important to members. The resulting McMahon Membership Survey database contains industry benchmarks derived from over 12 years and 150,000 survey responses representing all Club types and is used as the backbone for client analysis and survey engagements.
In addition to training and supporting new staff across several departments, Christian also works closely with Club planners and leadership across all departments to develop innovative services that help our clients in a rapidly changing world.
Transforming Your Golf Practice Range What takes a golf practice range and makes it a year-round, night-and-day golf entertainment center? A few little additions do the deed. Add a competitive game, some good food, a little libation and camaraderie among friends, and you have the private club version of Topgolf. In other words, create a…Read More
All we hear about today is the excitement Topgolf is creating in the golf world. In McMahon Group’s recent Pulse Survey completed by almost 350 club managers, 49% said they want to create a Topgolf experience at their club. However, it is important to note that true Topgolf is really much more about entertainment than…Read More