Mr. Vain provides consulting and planning services to private clubs throughout North America. Through use of specialized services including membership surveys, strategic planning, operational analysis and facility long range planning, Frank assists club in developing individualized strategies for their unique situations.
Mr. Vain joined McMahon Group in 1988 and has more than forty years of experience in the management and development of hospitality properties including country clubs, city athletic and dining clubs and residential communities. Frank is Past President of The Country Club of St. Albans, a 36-hole country club located in Missouri, and he is a former partner in Concord Sports Club, a 1,700 member family athletic club in St. Louis. Frank was elected to the Board of the National Club Association in 2011 and served as Chairman in 2019-20.
Mr. Vain is a native of Philadelphia and graduate of Franklin & Marshall College, Lancaster, Pennsylvania. He is a featured speaker at the annual Club Managers Association of America World Conference, National Club Association National and Regional Conferences, Major Golf Associations and a regional chapter meeting of club managers and leaders.
Frank is a regular contributor to industry leading publications like Club Management, Club Director and BoardRoom. He was named the Gary Player Club Educator of the Year for 2012 and 2015 and received the Lifetime Achievement Award in 2021 by BoardRoom. He is also a co-author of McMahon’s Club Trends, a recognized industry benchmark on the trends and issues affecting private clubs.
Posts by Frank Vain
Facility Planning: McMahons Process of Getting Club Projects Approved
Watch this video of Frank Vain, President of McMahon Group, detail McMahon Groups thorough process of getting large and small scale projects approved.Read More
Open the Gates, Here They Come.
Gated community clubs are benefiting from a combination of powerful forces that will prove to be both transformative and enduring. This is the time for leaders to reinvent and reinvest so they can position their clubs and communities to blossom over the next decade.Read More
Getting Members out of Their House and to the Club Will be the Newest Form of Competition Facing Your Club and the Broader Industry
Life is no longer segmented into the neat parcels it once was. Rather than serving as a destination where members go to get away from the world, the clubhouse of the future should be an oasis where members go any time of the day or week to socialize, dine, play and recreate.Read More
Clubs Have Been In Contraction, But There Are Opportunities For Clubs
Watch this video of Frank Vain, President of McMahon Group, explaining why the Board should be visionary in the future planning for their club.Read More
Seabrook Island Club’s New Horizon Plan Coming to Life
Like many of the clubs that were able to make improvements during the Great Recession, Seabrook Island outperformed its projections in membership, utilization and debt reduction, making the New Horizon Plan feasible.Read More
What is the Most Important Club Activity When All Members Are Included?
Mixed Signals: Recent Economic Reports Point to Opportunities and Challenges for Clubs.
Much like the ever-changing and oft-times conflicting information we have been getting about the coronavirus, economic reports are also all over the place.Read More
Why Your Club Needs an Updated Fitness Center
Traveling Without Leaving Home
The past couple of months has been a major lifestyle adjustment, amazing technology has allowed us to virtually travel the country and meet with literally thousands of club leaders during the Great Cessation.Read More
Does the Club Environment Need to be More Casual and Inviting?
Favorite – And Safe – Place Dining
The covid-19 pandemic layers on another challenge for clubs, but it also presents a tremendous opportunity. Clubs could be one of the first places members are willing to go when economies open – provided they are both safe and favored. This will require well-defined and rigorously enforced safety protocols along with reinvention.Read More