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Joe Barks

Club Communications Director

Joe writes and edits articles, including profiles of the winners of the Excellence in Club Management® Awards, co-sponsored by McMahon Group and the National Club Association. He also helps to prepare survey reports, white papers and other client documents for the firm’s consultants, lead focus groups, and assist with all marketing and communications efforts.

He retired in March 2022 as Editor of Club + Resort Business magazine, which he helped to found in 2005 and then develop into a leading information source for the club management profession. As C+RB’s editor, Joe wrote cover-story profiles of over 150 club and resort properties, as well as profiles of leading club managers and many additional articles about specific aspects of club management. He also led the extension of the C+RB brand to include a daily e-newsletter that became a “must read” for the industry and to create the Chef to Chef Conference, which has grown to become the leading culinary event for the club industry.

Joe’s career has included writing and editing positions with specialized business publications for over 40 years, covering a wide variety of industries and professional disciplines. He is a four-time winner of Jesse H. Neal Awards from the American Business Press, known as the “Pulitzer Prizes” for industry trade publications. He has been a freelance contributor to many leading national consumer and business publications, and served as Marketing Manager for the Hay Group, a leading worldwide management consulting firm.

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