
Kevin Morganfield
Consultant
Throughout his 29–year career in the private club industry, Kevin has been instrumental in managing over 1,000 client relationships, guiding private clubs through the implementation of strategic marketing plans aimed at enhancing revenue streams and fostering long-term growth.
He comes to The McMahon Group from Creative Golf Marketing where he served as Vice-President of Operations and helped build one of the most successful Membership Marketing firms in the private club industry.
With a passion for excellence and a commitment to making a difference, offering invaluable insights and strategies designed to elevate a club’s membership and marketing fundamentals, Kevin has been dedicated to the success of each club he serves. His collaborative approach, combined with a keen understanding of industry trends and strong communication skills, has earned him a reputation as a trusted advisor in the private club sector.
Kevin and his life partner Lucy reside in Manhattan, KS, aka “The Little Apple” and spend their spare time hiking, cooking, entertaining, attending Kansas State University athletic events and spending time with their six children and six grandchildren.
Posts by Kevin Morganfield
The Hidden Cost of the Waitlist: Why Long Lists Need Active Management, Not Just Patience
The article emphasizes that private clubs need to actively manage their waitlists by engaging prospects, confirming genuine interest, and considering financial impacts, rather than treating them as passive queues, to better reflect demand and support growth.
Read MoreThe McMahon Quality Index™: Where Does Your Club Rank?
MQI™ scores are much more meaningful than other quality ratings offered by outside groups that use unknown and often arbitrary or inconsistent criteria. MQI™ scores are drawn directly from input provided by the members who actually use your club and are most knowledgeable about how and where it provides quality.
Read MoreThe Foundation Of Year-Round Private Club Engagement
Today’s club members don’t just expect to use their club during the peak season; rather, they fully expect their 12-month financial commitment should translate to 12 months of meaningful club engagement.
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