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Richard Lareau

Director of Member Experience

Richard has worked in private club management since 1992. His more than 24 years of experience as a Club Manager and Chief Operating Officer, achieving the highest levels of success in Board relations and as an operations specialist has garnered him well-earned acclaim in the industry. Successful management systems in team building, food and beverage, human resources, communications, marketing, golf, fitness, aquatics, and youth programming are all in the tool bag he carries with him when visiting clubs seeking help.

He has proven success in developing and implementing strategic plans along with master facility planning, kitchen and dining room design development, and construction management.

Richard is a Certified Club Manager (CCM) and Certified Chief Executive (CCE). He is the winner of the 2009 Mel Rex Award from the Excellence in Club Management® Awards (ECM); and, was awarded Club Manager of the Year by the Texas Lone Star Chapter in 2013 for his achievements and contributions to the private club industry. Richard is an active member of Les Amis des Escoffier, Chaine des Rotisserie, The International Wine Society and a lifetime honorary member of the Catering Executives Club of America.

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Posts by Richard Lareau

Lessons from Alice in Wonderland

This refrain from Alice’s Adventures in Wonderland could not be more relevant to clubs today who neither have a published, “board-approved” Mission Statement nor constructed an annual budget that is focused on a financial outcome, rather than member-experience outcome. Clubs who have reached out to McMahon Group for assistance in improving their operational outcomes to…

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Join the “Favorite Place Status” Wave!

Favorite Place Status Managers at clubs throughout the country are recognizing the benefits of achieving “Favorite Place Status”. While the sports and recreational amenities at clubs remain significant drivers that initially attract new members to clubs today, it is the social camaraderie and the quality of the club’s hospitality that are core to members’ unique…

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