profile photo of Tom Strutz

Tom Strutz

Senior Vice President

Hailing from the Los Angeles area, Tom left sunny Southern California at the ripe old age of 17 to attend the United States Military Academy at West Point.  After graduating with a degree in Civil Engineering, he spent 11 years on active duty in the Army and then another 11 years in the Army Reserves, eventually retiring at the rank of Lieutenant Colonel.  Along the way, Tom earned a Master’s Degree in Hotel & Restaurant Management from Florida International University in Miami.  During his 22-years in the Army, he had a chance to see the world, with assignments in South Korea, Germany, the Pentagon, Virginia, Indiana, Florida, Alabama, Maryland and Washington state.

Tom has been with the McMahon Group since 1990, serving as head of the survey and market research division.  During that time, he has worked with over 1,500 private clubs on a wide variety of survey and research projects, achieving the rank of “Survey Guru” at McMahon.

Over the years, Tom has been a jack of many sports – golf, tennis, racquetball, squash, water skiing, snow skiing, running – but a master of none.  His current pastime passions are gardening, cycling and nature photography – often combining the latter two on rides at a lake near his home in suburban St. Louis.

Tom and his wife Marlene have two children in their 20’s.  Katy is an artist working at an animation studio in Portland, Oregon, and Marcus is studying Mechanical Engineering at Cal Poly San Luis Obispo.

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Posts by Tom Strutz

The Dining Survey

Our survey research has shown that among all types of private clubs, member dining is consistently ranked as the most important club activity to members.  Even at traditional golf and country clubs, member dining ranks up there with golf in its importance to members. Our research has also shown that there is a very strong…

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The Capital Improvement Program Opinion Survey

You’ve involved the membership in the facility planning process through focus groups and possibly a comprehensive membership survey.  Your Long-Range Planning Committee has worked hard for months, with the assistance of a club planning consultant, assessing member priorities and using the results of the member research to develop an improvement program that will meet with…

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Comprehensive Membership Survey

In McMahon Group’s arsenal of survey and research tools for private clubs, the mainstay is the Comprehensive Membership Survey.  Clubs tend to initiate Comprehensive Surveys in cycles of three to five years.  In many cases, the initial impetus to conduct such a survey is a major issue the Club is facing, perhaps at the outset…

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McMahon Surveys & Research Tools

McMahon Group offers a wide variety of survey and market research products designed to meet the diverse needs of private clubs: Comprehensive Surveys Typically done every three to five years (and as the name implies) covers all aspects of a club’s facilities, operations and services; while also collecting input from the membership on strategic issues…

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Top 10 Reasons to Consider a Membership Survey

Receiving timely feedback from members is an essential component of a successful club. Whether it’s been two or 20 years since your last survey, here are the top 10 reasons why it may be time to survey your members again: Determine Member Satisfaction: Get a report card, department by department, on all aspects of the…

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Strategic Planning & the Membership Survey

McMahon Group defines club strategic planning as: “The leadership-initiated process of internal and external analysis of a club’s membership, operations, governance, facilities and marketplace for the purpose of identifying a mission and vision, and establishing strategic goals and action plans that assure a club attains maximum success.” Clubs are membership organizations, and a key component…

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A Membership Survey – The Essential First Step

Whether it is developing a long-range strategic plan, attracting new members, retaining existing ones or gaining approval for a major facility project, the best first step is always a membership survey. While it may be expedient to conduct a survey in-house, using an off-the-shelf online survey product, such an approach may cause more problems than…

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