Senior Vice President
Hailing from the Los Angeles area, Tom left sunny Southern California at the ripe old age of 17 to attend the United States Military Academy at West Point. After graduating with a degree in Civil Engineering, he spent 11 years on active duty in the Army and then another 11 years in the Army Reserves, eventually retiring at the rank of Lieutenant Colonel. Along the way, Tom earned a Master’s Degree in Hotel & Restaurant Management from Florida International University in Miami. During his 22-years in the Army, he had a chance to see the world, with assignments in South Korea, Germany, the Pentagon, Virginia, Indiana, Florida, Alabama, Maryland and Washington state.
Tom has been with the McMahon Group since 1990, serving as head of the survey and market research division. During that time, he has worked with over 1,500 private clubs on a wide variety of survey and research projects, achieving the rank of “Survey Guru” at McMahon.
Over the years, Tom has been a jack of many sports – golf, tennis, racquetball, squash, water skiing, snow skiing, running – but a master of none. His current pastime passions are gardening, cycling and nature photography – often combining the latter two on rides at a lake near his home in suburban St. Louis.
Tom and his wife Marlene have two children in their 20’s. Katy is an artist working at an animation studio in Portland, Oregon, and Marcus is studying Mechanical Engineering at Cal Poly San Luis Obispo.
Receiving timely feedback from members is an essential component of a successful club. Whether it’s been 2 or 20 years since your last survey, reasons why it may be time to survey your members again…Read More
A deeper dive into the survey data as shown on the following “Receive Good Value” bar chart reveals that “very” satisfied members are much more likely to feel they are receiving good value for their memberships than those who are just “satisfied”.Read More
McMahon Group has been surveying club members and managers for over 30 years, and the value of this research for individual clubs and in projecting trends in the club industry has been invaluable.Read More
Successful capital improvement programs at private clubs begin and end with building consensus, both among the Club’s membership and its leadership, and a critical first step in consensus building is an effective membership survey.Read More
Our survey research has shown that among all types of private clubs, member dining is consistently ranked as the most important club activity to members. Even at traditional golf and country clubs, member dining ranks up there with golf in its importance to members. Our research has also shown that there is a very strong…Read More
You’ve involved the membership in the facility planning process through focus groups and possibly a comprehensive membership survey. Your Long-Range Planning Committee has worked hard for months, with the assistance of a club planning consultant, assessing member priorities and using the results of the member research to develop an improvement program that will meet with…Read More
In McMahon Group’s arsenal of survey and research tools for private clubs, the mainstay is the Comprehensive Membership Survey. Clubs tend to initiate Comprehensive Surveys in cycles of three to five years. In many cases, the initial impetus to conduct such a survey is a major issue the Club is facing, perhaps at the outset…Read More