Senior Vice President
Hailing from the Los Angeles area, Tom left sunny Southern California at the ripe old age of 17 to attend the United States Military Academy at West Point. After graduating with a degree in Civil Engineering, he spent 11 years on active duty in the Army and then another 11 years in the Army Reserves, eventually retiring at the rank of Lieutenant Colonel. Along the way, Tom earned a Master’s Degree in Hotel & Restaurant Management from Florida International University in Miami. During his 22-years in the Army, he had a chance to see the world, with assignments in South Korea, Germany, the Pentagon, Virginia, Indiana, Florida, Alabama, Maryland and Washington state.
Tom has been with the McMahon Group since 1990, serving as head of the survey and market research division. During that time, he has worked with over 1,500 private clubs on a wide variety of survey and research projects, achieving the rank of “Survey Guru” at McMahon.
Over the years, Tom has been a jack of many sports – golf, tennis, racquetball, squash, water skiing, snow skiing, running – but a master of none. His current pastime passions are gardening, cycling and nature photography – often combining the latter two on rides at a lake near his home in suburban St. Louis.
Tom and his wife Marlene have two children in their 20’s. Katy is an artist working at an animation studio in Portland, Oregon, and Marcus is studying Mechanical Engineering at Cal Poly San Luis Obispo.
Whether it is developing a long-range strategic plan, attracting new members, retaining existing ones or gaining approval for a major facility project, the best first step is always a membership survey. While it may be expedient to conduct a survey in-house, using an off-the-shelf online survey product, such an approach may cause more problems than…Read More
After serving almost 2,000 private clubs of all types and sizes, the one thing we have learned is that clubs must deliver the highest satisfaction with the offerings most important to members. The problem, however, is most boards and managers don’t really know what is most important to their members. Sure, we assume golf is…Read More
Tom Strutz Not all surveys are the same and McMahon Group offers a variety of them. Our most common is a comprehensive membership survey that our clients undertake every three to five years. It typically addresses in-depth strategic and long-range planning issues while testing member satisfaction with all aspects of a club’s existing facilities, operations and services.Another is a facility opinion survey. This…Read More