Club Operations
Your Club’s Ultimate Success Today and in the Future
It is always rewarding when an article you’ve crafted resonates amongst our industry peers. My article articulating the nine rules all clubs must live by in order to be successful, that was first published in the Winter 2018 edition of NCA’s Club Trends has done just that. Quite honestly, this article is my manifesto, developed…
Read MoreNew Thinking in Facilities: Recap of CMAA World Conference
The attitudes and discussions coming from the 91st CMAA World Conference in San Francisco were very positive. The best in many years. Club leaders are looking for new ways to enhance the member experience to remain relevant in their marketplace. They are looking to develop innovative programs and provide facilities to attract the next generation.…
Read MoreEmployee Satisfaction Surveys – An Essential Tool for Clubs of the Future
“You can design, create and build the most wonderful places in the world, but it takes people to make the dreams a reality.” – Walt Disney Industry legends knew their businesses depended upon happy and empowered employees to be successful. Asking your employees if they are happy and empowered is the first step in building…
Read MoreLessons from Alice in Wonderland
This refrain from Alice’s Adventures in Wonderland could not be more relevant to clubs today who neither have a published, “board-approved” Mission Statement nor constructed an annual budget that is focused on a financial outcome, rather than member-experience outcome. Clubs who have reached out to McMahon Group for assistance in improving their operational outcomes to…
Read MoreStrategic Planning Enables “Favorite Place Status”
Legends Golf & Country Club in Fort Myers, Florida is a private, gated and bundled country club community of 1,291 residences. Led by General Manager/COO Ranae Frazier, CHAE, CAM and Club President Mike Gordon, in 2016, the Club’s Master Board wisely realized they needed a written strategic plan to be the guiding rudder ensuring the…
Read MoreMcMahon On-Call
At our recent strategic planning session for the firm (yes, we do annual strategic planning at McMahon Group), the suggestion was made that we should be offering some type of ongoing advisory service to club boards and general managers. We have clubs whom we serve this way today with our consultant-for-a-day service. Some requests we…
Read MoreThe Secret to Club Success
As we look to the future of the private club industry, we see two interconnected issues having the most impact on club success: How clubs are governed How clubs are managed Without effective leadership in both areas, clubs will languish and slowly decline. The days of member waiting lists to join golf and country clubs…
Read MoreHow to Assure Your Dining Is a Favorite Place
Time and again though, the root cause of disconnect is that a club’s governance, membership and management all do not have a common understanding of what the promised product should be. As the general manager, responsible for producing a highly desirable member experience they can’t get anywhere else, you’ve just learned that only 24% of…
Read MoreIs “Favorite Place Status” Woven into Your Club’s Strategic Vision?
A“Favorite Place” is that special place you are drawn to when you are not at home or work. It is that “Third Place” that nurtures your inner self when you are seeking relaxation, social engagement and/or recreation. It is the place where you fit in, feel equal, valued and contribute to its synergy. It becomes…
Read MoreAll About That “WOW”
A great social experience can happen anywhere: in a garage, backroom or backyard. Not because of the place or its surroundings, but because of the people, their interactions and experiences with one another that create enjoyment and a sense of belonging that lures them to return. Over time, these experiences of happiness and contentment become…
Read MoreIntroducing the Dining Enhancement Program
It’s not that club dining is bad, it’s just, many times, a missed opportunity. It’s about time! After assisting thousands of clubs with countless member surveys representing well over 1.5 million members and spouses, we are finally able to address the most chronic issue facing clubs: dining. It’s not that club dining is bad, it’s just, many times, a missed opportunity. A…
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