Dining
“Favorite Place to Dine” & “Third Place to Hang” Drive Member Retention
Members’ Favorite Place to Dine Do your club members think their club should be a “favorite” and “third place” where they, their family and fellow members prefer to dine, socialize and frequently “hang out” during their free time, even when they are not engaged in a sport or recreational activity? Industry statistics say that 91%…
Read MoreNew Trends in Club Dining: When is Old New Again?
Early man, 350,000 years ago, discovered that meat cooked over a fire and eaten while hot was far more enjoyable than meat eaten cold and raw: so began the evolution of the art and enjoyment of dining. The true beginning of the renaissance of the art in dining is attributed to King Henry II of…
Read MoreCreating the Private Club Version of Topgolf
Transforming Your Golf Practice Range What takes a golf practice range and makes it a year-round, night-and-day golf entertainment center? A few little additions do the deed. Add a competitive game, some good food, a little libation and camaraderie among friends, and you have the private club version of Topgolf. In other words, create a…
Read MoreJoin the “Favorite Place Status” Wave!
Favorite Place Status Managers at clubs throughout the country are recognizing the benefits of achieving “Favorite Place Status”. While the sports and recreational amenities at clubs remain significant drivers that initially attract new members to clubs today, it is the social camaraderie and the quality of the club’s hospitality that are core to members’ unique…
Read MoreStrategic Planning Enables “Favorite Place Status”
Legends Golf & Country Club in Fort Myers, Florida is a private, gated and bundled country club community of 1,291 residences. Led by General Manager/COO Ranae Frazier, CHAE, CAM and Club President Mike Gordon, in 2016, the Club’s Master Board wisely realized they needed a written strategic plan to be the guiding rudder ensuring the…
Read MoreWhere to Dine? The Importance of Factors in the Decision Process
When dining out for the evening, what drives the decision process on where to go? Over the past year, McMahon Group surveyed over 2,200 private club members across the country to understand this thought process. We asked members to rate the importance of various factors when they are deciding where to go, whether it is…
Read MoreHow to Assure Your Dining Is a Favorite Place
Time and again though, the root cause of disconnect is that a club’s governance, membership and management all do not have a common understanding of what the promised product should be. As the general manager, responsible for producing a highly desirable member experience they can’t get anywhere else, you’ve just learned that only 24% of…
Read MoreGet Managers & Members on the Same Menu
Why do 71% of club managers say their club’s dining offering is one of their members’ favorite places to dine, when only 40% of members actually agree with them? Why the disconnect? Is it possibly because of the old adage, “No news is good news”? Or, are managers not asking all members for feedback? Yes,…
Read MoreYour Club Must Achieve “Favorite Place Status”
With threats of more and more high-end public fee golf courses, quality Life Time Fitness Centers and trendy chef owned restaurants dotting our communities, it’s necessary to ensure that your club is one of your members’ favorite places to meet friends and family, relax and enjoy a great meal. I feel blessed and thrilled to join McMahon Group to share…
Read MoreIntroducing the Dining Enhancement Program
It’s not that club dining is bad, it’s just, many times, a missed opportunity. It’s about time! After assisting thousands of clubs with countless member surveys representing well over 1.5 million members and spouses, we are finally able to address the most chronic issue facing clubs: dining. It’s not that club dining is bad, it’s just, many times, a missed opportunity. A…
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