Favorite – And Safe – Place Dining

The covid-19 pandemic layers on another challenge for clubs, but it also presents a tremendous opportunity. Clubs could be one of the first places members are willing to go when economies open – provided they are both safe and favored. This will require well-defined and rigorously enforced safety protocols along with reinvention.

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The Dining Survey

Our survey research has shown that among all types of private clubs, member dining is consistently ranked as the most important club activity to members.  Even at traditional golf and country clubs, member dining ranks up there with golf in its importance to members. Our research has also shown that there is a very strong…

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Join the “Favorite Place Status” Wave!

Favorite Place Status Managers at clubs throughout the country are recognizing the benefits of achieving “Favorite Place Status”. While the sports and recreational amenities at clubs remain significant drivers that initially attract new members to clubs today, it is the social camaraderie and the quality of the club’s hospitality that are core to members’ unique…

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