Membership Question For Today: When is a Club No Longer a Club?
Successful clubs foster personal, social environments through a member-first approach, kindness, and excellent service, combining quality amenities with a welcoming atmosphere to build lasting friendships and loyalty.
“Dos and Don’ts” for Successful Club Improvements Part III
This article emphasizes that effective capital improvements should prioritize social engagement over technology or aesthetics, with strategies centered on clarifying purpose, encouraging member interaction, and ensuring operational feasibility to boost member experience and investment returns.
What’s Going On in Southwest Florida? …And What Can We Learn?
The article highlights Florida’s Gulf Coast as a growing hotspot for affluent newcomers, leading to high demand, long waitlists, and increased initiation fees for private clubs, with top clubs investing in upgrades and strategic locations to capitalize on the region’s lifestyle, amenities, and tax benefits.
Club Trends Webinar – Special Times for Specialty Clubs
On September 22nd, we explored the trends shaping city, yacht and other specialty clubs that clubs of all types can learn from. Based on the Summer 2026 issue of Club Trends, industry experts examined changing demographics, work and family patterns, new membership models and evolving member expectations
Does Your Club’s Master Plan Guide Decision or Sit on a Shelf?
Effective private club management involves regularly revisiting and aligning the master plan to ensure it guides decisions and drives measurable progress amid changing leadership and priorities.
Strategic Facility Master Planning – The McMahon Way
Whether your club is planning ongoing annual maintenance or major capital-improvement projects, you need a Facility Master Plan that guides every expenditure and maximizes the value of every capital dollar spent.
Club Trends Webinar – Planning For Success
On June 2 our industry experts provided updates on why adopting a structured, disciplined and consistent approach to master planning for club facilities and all facets of club operations has become critical for sustaining long-term relevance and prosperity.
“Dos and Don’ts” for Successful Club Improvements – Part II
The McMahon Group’s 2026 Pulse Survey highlights fitness/wellness and casual bars/lounges as important areas for club upgrades, emphasizing the need for flexible, well-located spaces that encourage social interaction and boost member engagement through effective programming and staffing.
The Growing Importance of Wellness/Fitness for Attracting Members
Private club wellness and fitness are evolving, with larger clubs raising standards. Smaller clubs can stay competitive by offering wellness/fitness-only memberships to attract more members and boost revenue.
Planning for Success: Your Questions Answered
The Spring 2026 issue of Club Trends, the quarterly publication produced by McMahon Group and the National Club Association (NCA), was featured on June 2nd in a special webcast, “Planning for Success,” that was hosted by the NCA and included comprehensive presentations on keys to effective facilities master planning—and how to avoid costly missteps.