Strategic Planning Comes in Many Packages, But It Must Start With a Comprehensive Plan!
Clubs that do not strategic plan and get with the times will have declining memberships, poor facilities, low initiation fees and crisis management problems.
Strategic Planning For Your Club is Not an Option, It is a Necessity
Today, memberships cross all social, religious, racial and economic lines. In effect, there is a club for everyone as our society becomes more diverse and unified.
Why Master Planning Must Precede Any Actual Club Improvement Programs
There is little thought of master planning for the entire club. The classic mistake for clubs in expanding and adding both indoor and outdoor dining capacity and doing nothing for the kitchen.
McMahon’s Refresher Service Revives Strategic Planning for CMAA Local Chapters
The McMahon Group’s Strategic Planning Refresher service helps CMAA local chapters ensure that their strategies and programming are on target to provide maximum benefits and value for their memberships.
Planning Strategically to Address Club Facility Needs From Expanding Memberships
The challenge is to not just expand facilities, but to do so with strategic objectives in mind, so the facilities serve to achieve a club’s mission of driving high member satisfaction.
Why so Many Country Clubs are Undertaking Massive Capital-Improvement Projects – Golf Digest
There’s beach volleyball, a soccer field, basketball courts, batting cages, tennis (obviously), pickleball, bocce, a pool with a “splash zone” for kids, a pool with an island in the middle, and two lap pools so that you can swim without interruption while listening to music through the underwater speakers…
From the Ashes Comes a Fun New Age Club – The Story of LuLu Country Club
This story of LuLu shows how important it is to develop clarity about how to position your club in your market area and to design the facilities to support that vision.
Strategic Planning – The Roadmap to Success
The most memorable and fondest of my memories from childhood, was the summer my family spent exploring the United States.
Strategic Planning Refresher – A Road Map to Success For Your Club
At the start of 2020, Athens Country Club (ACC) embarked on an ambitious $8 million remodeling project that reflected the club’s mission statement to “continually provide members and their families a superior club experience…”
Getting Members out of Their House and to the Club Will be the Newest Form of Competition Facing Your Club and the Broader Industry
Life is no longer segmented into the neat parcels it once was. Rather than serving as a destination where members go to get away from the world, the clubhouse of the future should be an oasis where members go any time of the day or week to socialize, dine, play and recreate.