Does Your Club’s Master Plan Guide Decision or Sit on a Shelf?
Effective private club management involves regularly revisiting and aligning the master plan to ensure it guides decisions and drives measurable progress amid changing leadership and priorities.
Taking the Long View: Stewardship Over Experience
Club stewardship involves members acting as responsible owners by making strategic investments and proactive decisions to preserve and enhance the club’s legacy for future generations, emphasizing long-term relevance, shared responsibility, and disciplined planning over short-term fixes.
Using Surveys Effectively to Assure Good Membership Input
Membership surveys are valuable tools used for over 40 years to assess satisfaction and guide major club decisions. When tailored and strategically implemented with expert analysis, they provide crucial insights that help shape the club’s future, prevent conflicts, and support informed decision-making.
Strategic Planning: Is it Just For Today, or Should it Shape the Future?
Strategic planning for private clubs is an ongoing, collaborative process that assesses the current state and envisions the future by focusing on members, offerings, quality, and market position, helping clubs remain relevant and competitive amid changing circumstances.
“Dos and Don’ts” for Successful Club Improvements – Part II
The McMahon Group’s 2026 Pulse Survey highlights fitness/wellness and casual bars/lounges as important areas for club upgrades, emphasizing the need for flexible, well-located spaces that encourage social interaction and boost member engagement through effective programming and staffing.
Course Correction: How Strategic Issues Surveys and Strategic Refreshers Keep Clubs on Track
Private clubs face challenges in prioritizing and executing Facility Master Plans amid changing governance and member needs. The Strategic Issues Survey and Refresher align leadership and maintain plan relevance, enabling clubs to turn strategy into actionable progress with the McMahon Group’s tailored guidance.
The Growing Importance of Wellness/Fitness for Attracting Members
Private club wellness and fitness are evolving, with larger clubs raising standards. Smaller clubs can stay competitive by offering wellness/fitness-only memberships to attract more members and boost revenue.
Planning for Success: Your Questions Answered
The Spring 2026 issue of Club Trends, the quarterly publication produced by McMahon Group and the National Club Association (NCA), was featured on June 2nd in a special webcast, “Planning for Success,” that was hosted by the NCA and included comprehensive presentations on keys to effective facilities master planning—and how to avoid costly missteps.
Golf-Cart Storage: A New Facility Concern
Clubs that deliberately plan a proactive response to the new realities of cart storage can set their own timeline, control costs, and end up with a safer, more flexible facility—and avoid scrambling to respond to an insurance letter at renewal. Approached as an investment, rather than as a compliance chore, it’s one more way to demonstrate the careful stewardship that members expect.
Little Harbor Club’s Secrets to Seasonal Staffing Success
Little Harbor Club in Michigan operates for 13 weeks each summer, focusing on community, strong recruiting, and a positive staff culture, with leadership from Jed Avery emphasizing quick training, high service standards, and staff retention through incentives and development.