All About That “WOW”
A great social experience can happen anywhere: in a garage, backroom or backyard. Not because of the place or its surroundings, but because of the people, their interactions and experiences with one another that create enjoyment and a sense of belonging that lures them to return. Over time, these experiences of happiness and contentment become…
Holistic View to Gated Community Revitalization
One of the biggest challenges facing gated residential communities today is outdated housing stock. Many of these communities were built at least 30 years ago; and, when their members age in place, they let their houses age with them. When it comes time to move on, they drop an old and outdated property on the…
Dramatic Increase in “Very Satisfied” Club Members Over Last Five Years
All types of businesses are always looking for ways to improve satisfaction among customers, whether it’s a hotel chain or the fast food joint down the street. Time and time again, we have found that it all revolves around building the “very satisfied” in your customer base, or with clubs, your membership. Once clubs achieve…
Planning Realities & Realistic Planning
Frank Vain During a recent on-boarding process for a new client, they made their Strategic Plan available to us. They boasted about the work prior to our engagement, and we were excited to look at it. I must admit first surprise, then dismay as I paged through the plan. Stretching well over 100 pages, I found boilerplate information, new ideas, some…
How “Third Places” Drive Club Success
In building on Ray Oldenburg’s premise that nothing beats a good “third place” for fostering friendships and meaningful human interactions, we must make each of our clubs “great third places”. That is, if our clubs are to reach their full potential. In properly positioning our so-called “third places”, the home is first and work is second. However, when we aren’t at home or work,…
Who’s Doing What?
Experience trumps theory and what works in one industry does not in another, even if both appear similar in the face. You learn a lot over the years. Notably, experience trumps theory and what works in one industry does not in another, even if both appear similar in the face. In our experience developing strategic plans for member-owned private clubs, we’ve found…
Plan, Approve & Build Facilities the Right Way
One of the most challenging experiences club managers face is properly handling a major club improvement program. If done correctly, it is one of the most rewarding achievements. Such programs are necessary as facilities age, new programs need new spaces and even when a new clubhouse is needed. In today’s atmosphere of planning and funding improvements, we at McMahon Group strive to provide the best…
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