Success

Lessons from Alice in Wonderland

This refrain from Alice’s Adventures in Wonderland could not be more relevant to clubs today who neither have a published, “board-approved” Mission Statement nor constructed an annual budget that is focused on a financial outcome, rather than member-experience outcome. Clubs who have reached out to McMahon Group for assistance in improving their operational outcomes to…

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Rebirth at The Country Club of New Canaan

This fine Connecticut club found itself in an interesting position after weathering the great recession. Pre-recession, the Club had a long waiting list of potential members waiting to join. Post-recession, that waiting list disappeared along with a generation of members under age 50. The problem was a very basic one – every nearby club had…

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How Achieving “Favorite Place Status” Drove $20 Million Club Improvement Project

In 2014, Country Club of New Canaan surveyed its members, which exposed opportunities for growth in upgrading facilities, programs and services. They then developed a club improvement master plan to upgrade their facilities; but, there was a problem. Over the years, the Club’s membership had not been very happy with their experiences in a la…

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Pools: The Gateway Amenity

The amount of money country clubs spend to rebuild or renovate their pools can be staggering these days. Multimillion dollar projects are common with recent reports of a club in the southeast hitting the $10 million mark. While the budgets might be eye-popping, most of the clubs that have completed their improvement programs will tell…

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Filling Buckets

The process of developing a Strategic Plan for your club will go through two distinct phases. The initial part of the program will be to establish the club’s vision, or direction for the future. This will be the result of studying your environment through tools like a marketplace and competitive analysis and member survey research,…

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Know Your Members, Know Your Strategy

The amount of change in society is so significant, it is essential that leaders develop an individualized strategy for their club. The starting point for this process is often a comprehensive survey of the members. They are the owners and primary users, so it is important to have a great understanding of their needs and…

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