Surveys

Comprehensive Membership Survey

In McMahon Group’s arsenal of survey and research tools for private clubs, the mainstay is the Comprehensive Membership Survey.  Clubs tend to initiate Comprehensive Surveys in cycles of three to five years.  In many cases, the initial impetus to conduct such a survey is a major issue the Club is facing, perhaps at the outset…

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McMahon Surveys & Research Tools

McMahon Group offers a wide variety of survey and market research products designed to meet the diverse needs of private clubs: Comprehensive Surveys Typically done every three to five years (and as the name implies) covers all aspects of a club’s facilities, operations and services; while also collecting input from the membership on strategic issues…

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Top 10 Reasons to Consider a Membership Survey

Receiving timely feedback from members is an essential component of a successful club. Whether it’s been two or 20 years since your last survey, here are the top 10 reasons why it may be time to survey your members again: Determine Member Satisfaction: Get a report card, department by department, on all aspects of the…

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Strategic Planning & the Membership Survey

McMahon Group defines club strategic planning as: “The leadership-initiated process of internal and external analysis of a club’s membership, operations, governance, facilities and marketplace for the purpose of identifying a mission and vision, and establishing strategic goals and action plans that assure a club attains maximum success.” Clubs are membership organizations, and a key component…

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Get Managers & Members on the Same Menu

Why do 71% of club managers say their club’s dining offering is one of their members’ favorite places to dine, when only 40% of members actually agree with them? Why the disconnect? Is it possibly because of the old adage, “No news is good news”? Or, are managers not asking all members for feedback? Yes,…

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A Membership Survey – The Essential First Step

Whether it is developing a long-range strategic plan, attracting new members, retaining existing ones or gaining approval for a major facility project, the best first step is always a membership survey. While it may be expedient to conduct a survey in-house, using an off-the-shelf online survey product, such an approach may cause more problems than…

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The REAL Secret to Club Success

After serving almost 2,000 private clubs of all types and sizes, the one thing we have learned is that clubs must deliver the highest satisfaction with the offerings most important to members. The problem, however, is most boards and managers don’t really know what is most important to their members. Sure, we assume golf is…

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