Using Surveys Effectively to Assure Good Membership Input
Membership surveys are valuable tools used for over 40 years to assess satisfaction and guide major club decisions. When tailored and strategically implemented with expert analysis, they provide crucial insights that help shape the club’s future, prevent conflicts, and support informed decision-making.
Course Correction: How Strategic Issues Surveys and Strategic Refreshers Keep Clubs on Track
Private clubs face challenges in prioritizing and executing Facility Master Plans amid changing governance and member needs. The Strategic Issues Survey and Refresher align leadership and maintain plan relevance, enabling clubs to turn strategy into actionable progress with the McMahon Group’s tailored guidance.
Are Your Members Ready to Approve Your Facility Project?
Rising costs and heightened scrutiny make capital project approval difficult, but conducting early, well-designed opinion surveys can identify member support, funding readiness, and priorities, thereby increasing the likelihood of approval and ensuring projects meet member needs.
Are Your New Members Ready to be Members?
An effective orientation program builds a strong club culture, enhances member satisfaction, and supports staff morale by clearly communicating expectations through structured, personalized, and ongoing activities involving training, mentorship, and social engagement.
The Essential Facilities for Modern Club Success
Whether it’s for the pool, fitness center, racquets courts, golf practice areas, or dining rooms and bars, successful clubs prioritize strategic capital investments that are specifically designed to build community and foster member connections.
The McMahon Quality Index™: Where Does Your Club Rank?
MQI™ scores are much more meaningful than other quality ratings offered by outside groups that use unknown and often arbitrary or inconsistent criteria. MQI™ scores are drawn directly from input provided by the members who actually use your club and are most knowledgeable about how and where it provides quality.
Member Satisfaction and Value: A 10-Year Perspective
We recently compared results from our country club database from the five years just prior to COVID (2016-2020) with those from the first five post-pandemic years (2021-2025). The results of our study did unearth some trends worth noting that reflect new challenges facing club leadership.
Beyond the Data: Why Expertise Makes All the Difference
Today, conducting a survey has never been easier. But raw data without interpretation is just numbers on a page. This is where true expertise separates meaningful strategic direction from missed opportunities.
The Survey with a Purpose is the Survey for Success
Clubs today are good at collecting data, but can fail in achieving their club’s missions by how they use it.
How a Project Went From 53% Approval to 97% – The Club Pelican Bay Success Story
After an $11 million clubhouse project barely passed with an unpopular clubhouse plan, members voiced their concerns.