Surveys
The Value of Club Survey Research
McMahon Group has been surveying club members and managers for over 30 years, and the value of this research for individual clubs and in projecting trends in the club industry has been invaluable.
Read MoreDining Success Equates to Club Success
McMahon Group has been surveying club members for over 36 years, and the most challenging aspect facing managers is dining, and the rooms, outdoor areas, and kitchens which provide it.
Read MoreWhy a Membership Survey Is the Essential First Step in a Successful Capital Improvement Program
Successful capital improvement programs at private clubs begin and end with building consensus, both among the Club’s membership and its leadership, and a critical first step in consensus building is an effective membership survey.
Read MoreMembership Surveys Build Consensus On Most Difficult Club Issues
Clubs are one of the most democratic beasts on earth. A typical club can easily have 1,000 member/spouses each vying…
Read MoreThe Dining Survey
Our survey research has shown that among all types of private clubs, member dining is consistently ranked as the most important club activity to members. Even at traditional golf and country clubs, member dining ranks up there with golf in its importance to members. Our research has also shown that there is a very strong…
Read MoreThe Capital Improvement Program Opinion Survey
You’ve involved the membership in the facility planning process through focus groups and possibly a comprehensive membership survey. Your Long-Range Planning Committee has worked hard for months, with the assistance of a club planning consultant, assessing member priorities and using the results of the member research to develop an improvement program that will meet with…
Read MoreComprehensive Membership Survey
In McMahon Group’s arsenal of survey and research tools for private clubs, the mainstay is the Comprehensive Membership Survey. Clubs tend to initiate Comprehensive Surveys in cycles of three to five years. In many cases, the initial impetus to conduct such a survey is a major issue the Club is facing, perhaps at the outset…
Read MoreMcMahon Surveys & Research Tools
McMahon Group offers a wide variety of survey and market research products designed to meet the diverse needs of private clubs: Comprehensive Surveys Typically done every three to five years (and as the name implies) covers all aspects of a club’s facilities, operations and services; while also collecting input from the membership on strategic issues…
Read MoreTop 10 Reasons to Consider a Membership Survey
Receiving timely feedback from members is an essential component of a successful club. Whether it’s been two or 20 years since your last survey, here are the top 10 reasons why it may be time to survey your members again: Determine Member Satisfaction: Get a report card, department by department, on all aspects of the…
Read MoreStrategic Planning & the Membership Survey
McMahon Group defines club strategic planning as: “The leadership-initiated process of internal and external analysis of a club’s membership, operations, governance, facilities and marketplace for the purpose of identifying a mission and vision, and establishing strategic goals and action plans that assure a club attains maximum success.” Clubs are membership organizations, and a key component…
Read MoreHow Achieving “Favorite Place Status” Drove $20 Million Club Improvement Project
In 2014, Country Club of New Canaan surveyed its members, which exposed opportunities for growth in upgrading facilities, programs and services. They then developed a club improvement master plan to upgrade their facilities; but, there was a problem. Over the years, the Club’s membership had not been very happy with their experiences in a la…
Read MoreNot All Membership Surveys Are Equal A McMahon Group Survey vs. an In-House Survey
Recently, we have seen an increase in clubs conducting in-house member surveys. This is due to the availability of survey tools online and embedded in club software. When McMahon Group begins a survey assignment, the club often provides us with their last in-house survey results. More often than not, the results are based on low…
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