Surveys
The Dining Survey
Our survey research has shown that among all types of private clubs, member dining is consistently ranked as the most important club activity to members. Even at traditional golf and country clubs, member dining ranks up there with golf in its importance to members. Our research has also shown that there is a very strong…
Read MoreThe Capital Improvement Program Opinion Survey
You’ve involved the membership in the facility planning process through focus groups and possibly a comprehensive membership survey. Your Long-Range Planning Committee has worked hard for months, with the assistance of a club planning consultant, assessing member priorities and using the results of the member research to develop an improvement program that will meet with…
Read MoreComprehensive Membership Survey
In McMahon Group’s arsenal of survey and research tools for private clubs, the mainstay is the Comprehensive Membership Survey. Clubs tend to initiate Comprehensive Surveys in cycles of three to five years. In many cases, the initial impetus to conduct such a survey is a major issue the Club is facing, perhaps at the outset…
Read MoreMcMahon Surveys & Research Tools
McMahon Group offers a wide variety of survey and market research products designed to meet the diverse needs of private clubs: Comprehensive Surveys Typically done every three to five years (and as the name implies) covers all aspects of a club’s facilities, operations and services; while also collecting input from the membership on strategic issues…
Read MoreTop 10 Reasons to Consider a Membership Survey
Receiving timely feedback from members is an essential component of a successful club. Whether it’s been two or 20 years since your last survey, here are the top 10 reasons why it may be time to survey your members again: Determine Member Satisfaction: Get a report card, department by department, on all aspects of the…
Read MoreStrategic Planning & the Membership Survey
McMahon Group defines club strategic planning as: “The leadership-initiated process of internal and external analysis of a club’s membership, operations, governance, facilities and marketplace for the purpose of identifying a mission and vision, and establishing strategic goals and action plans that assure a club attains maximum success.” Clubs are membership organizations, and a key component…
Read MoreHow Achieving “Favorite Place Status” Drove $20 Million Club Improvement Project
In 2014, Country Club of New Canaan surveyed its members, which exposed opportunities for growth in upgrading facilities, programs and services. They then developed a club improvement master plan to upgrade their facilities; but, there was a problem. Over the years, the Club’s membership had not been very happy with their experiences in a la…
Read MoreNot All Membership Surveys Are Equal A McMahon Group Survey vs. an In-House Survey
Recently, we have seen an increase in clubs conducting in-house member surveys. This is due to the availability of survey tools online and embedded in club software. When McMahon Group begins a survey assignment, the club often provides us with their last in-house survey results. More often than not, the results are based on low…
Read MoreWhere to Dine? The Importance of Factors in the Decision Process
When dining out for the evening, what drives the decision process on where to go? Over the past year, McMahon Group surveyed over 2,200 private club members across the country to understand this thought process. We asked members to rate the importance of various factors when they are deciding where to go, whether it is…
Read MoreSurveys & Strategic Plans Go Hand-in-Hand in Driving Success
The strategic planning process for any club should be a major event for any board undertaking it. Club strategic planning should never be done by anyone other than the board itself and the general manager as a partnership. This planning should be a joint effort to truly understand what a club’s true mission of service…
Read MoreGet Managers & Members on the Same Menu
Why do 71% of club managers say their club’s dining offering is one of their members’ favorite places to dine, when only 40% of members actually agree with them? Why the disconnect? Is it possibly because of the old adage, “No news is good news”? Or, are managers not asking all members for feedback? Yes,…
Read MoreA Membership Survey – The Essential First Step
Whether it is developing a long-range strategic plan, attracting new members, retaining existing ones or gaining approval for a major facility project, the best first step is always a membership survey. While it may be expedient to conduct a survey in-house, using an off-the-shelf online survey product, such an approach may cause more problems than…
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