Surveys

McMahon Surveys & Research Tools

McMahon Group offers a wide variety of survey and market research products designed to meet the diverse needs of private clubs: Comprehensive Surveys Typically done every three to five years (and as the name implies) covers all aspects of a club’s facilities, operations and services; while also collecting input from the membership on strategic issues…

Read More...

Top 10 Reasons to Consider a Membership Survey

Receiving timely feedback from members is an essential component of a successful club. Whether it’s been two or 20 years since your last survey, here are the top 10 reasons why it may be time to survey your members again: Determine Member Satisfaction: Get a report card, department by department, on all aspects of the…

Read More...

Strategic Planning & the Membership Survey

McMahon Group defines club strategic planning as: “The leadership-initiated process of internal and external analysis of a club’s membership, operations, governance, facilities and marketplace for the purpose of identifying a mission and vision, and establishing strategic goals and action plans that assure a club attains maximum success.” Clubs are membership organizations, and a key component…

Read More...

How Achieving “Favorite Place Status” Drove $20 Million Club Improvement Project

In 2014, Country Club of New Canaan surveyed its members, which exposed opportunities for growth in upgrading facilities, programs and services. They then developed a club improvement master plan to upgrade their facilities; but, there was a problem. Over the years, the Club’s membership had not been very happy with their experiences in a la…

Read More...

A Membership Survey – The Essential First Step

Whether it is developing a long-range strategic plan, attracting new members, retaining existing ones or gaining approval for a major facility project, the best first step is always a membership survey. While it may be expedient to conduct a survey in-house, using an off-the-shelf online survey product, such an approach may cause more problems than…

Read More...