Surveys

How Achieving “Favorite Place Status” Drove $20 Million Club Improvement Project

In 2014, Country Club of New Canaan surveyed its members, which exposed opportunities for growth in upgrading facilities, programs and services. They then developed a club improvement master plan to upgrade their facilities; but, there was a problem. Over the years, the Club’s membership had not been very happy with their experiences in a la…

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A Membership Survey – The Essential First Step

Whether it is developing a long-range strategic plan, attracting new members, retaining existing ones or gaining approval for a major facility project, the best first step is always a membership survey. While it may be expedient to conduct a survey in-house, using an off-the-shelf online survey product, such an approach may cause more problems than…

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The REAL Secret to Club Success

After serving almost 2,000 private clubs of all types and sizes, the one thing we have learned is that clubs must deliver the highest satisfaction with the offerings most important to members. The problem, however, is most boards and managers don’t really know what is most important to their members. Sure, we assume golf is…

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The McMahon Group Mini-Survey™

Tom Strutz Not all surveys are the same and McMahon Group offers a variety of them. Our most common is a comprehensive membership survey that our clients undertake every three to five years. It typically addresses in-depth strategic and long-range planning issues while testing member satisfaction with all aspects of a club’s existing facilities, operations and services.Another is a facility opinion survey. This…

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