Club Trends Webinar – Planning For Success
On June 2 our industry experts provided updates on why adopting a structured, disciplined and consistent approach to master planning for club facilities and all facets of club operations has become critical for sustaining long-term relevance and prosperity.
Taking the Long View: Stewardship Over Experience
Club stewardship involves members acting as responsible owners by making strategic investments and proactive decisions to preserve and enhance the club’s legacy for future generations, emphasizing long-term relevance, shared responsibility, and disciplined planning over short-term fixes.
Course Correction: How Strategic Issues Surveys and Strategic Refreshers Keep Clubs on Track
Private clubs face challenges in prioritizing and executing Facility Master Plans amid changing governance and member needs. The Strategic Issues Survey and Refresher align leadership and maintain plan relevance, enabling clubs to turn strategy into actionable progress with the McMahon Group’s tailored guidance.
The Growing Importance of Wellness/Fitness for Attracting Members
Private club wellness and fitness are evolving, with larger clubs raising standards. Smaller clubs can stay competitive by offering wellness/fitness-only memberships to attract more members and boost revenue.
Golf-Cart Storage: A New Facility Concern
Clubs that deliberately plan a proactive response to the new realities of cart storage can set their own timeline, control costs, and end up with a safer, more flexible facility—and avoid scrambling to respond to an insurance letter at renewal. Approached as an investment, rather than as a compliance chore, it’s one more way to demonstrate the careful stewardship that members expect.
Little Harbor Club’s Secrets to Seasonal Staffing Success
Little Harbor Club in Michigan operates for 13 weeks each summer, focusing on community, strong recruiting, and a positive staff culture, with leadership from Jed Avery emphasizing quick training, high service standards, and staff retention through incentives and development.
Are Your New Members Ready to be Members?
An effective orientation program builds a strong club culture, enhances member satisfaction, and supports staff morale by clearly communicating expectations through structured, personalized, and ongoing activities involving training, mentorship, and social engagement.
The Essential Facilities for Modern Club Success
Whether it’s for the pool, fitness center, racquets courts, golf practice areas, or dining rooms and bars, successful clubs prioritize strategic capital investments that are specifically designed to build community and foster member connections.
What’s the Best Way to Design a Master Plan?
Master planning is a strategic process that aligns conflicting goals, uncovers opportunities, and reimagines spaces to create cohesive and resilient environments, especially when progress stalls or priorities clash.
Missouri Athletic Club: The City Club Success Story of the Year
After more than 120 years, the MAC remains the only full-service club serving men, women and families in the St. Louis area, having extended its reach to stretch beyond the city of St. Louis and now include suburban counties including Jefferson and St. Charles, as well as counties in southern Illinois.