The McMahon Quality Index™: Where Does Your Club Rank?
MQI™ scores are much more meaningful than other quality ratings offered by outside groups that use unknown and often arbitrary or inconsistent criteria. MQI™ scores are drawn directly from input provided by the members who actually use your club and are most knowledgeable about how and where it provides quality.
Staff Housing Makes a Comeback
At member-owned clubs across the country, staff housing is making a comeback. From coastal resorts to mountain golf clubs, facilities that once phased out employee residences are building them again.
Member Satisfaction and Value: A 10-Year Perspective
We recently compared results from our country club database from the five years just prior to COVID (2016-2020) with those from the first five post-pandemic years (2021-2025). The results of our study did unearth some trends worth noting that reflect new challenges facing club leadership.
The Work-From-Club Movement: Designing Clubhouses for a Productive Member Day
When clubs support the productive member day, members don’t just visit—they linger. The club becomes the center of the day, not simply the destination after everything else is finished.
Club Trends Webinar – Outlook 2026
On February 3rd, our presenters provided updates on what they see as the keys to clubs’ success for this year and the remainder of the decade.
Building COMMUNITY: The Essential Mission of Private Clubs in a Disconnected Age
Americans are more digitally connected than ever—now averaging over seven hours of screen time daily—yet record levels of loneliness and social isolation are reported.
Club Trends: New Prescriptions for Clubs’ Fitness/Wellness Success
On January 14th, our presenters provided updates on the current health of clubs’ fitness and wellness programs and insights for maximizing their success.
KK&W She Leads Summit: Empowering Women in Private Club Leadership
This biennial event provided a unique platform for women executives to advance their careers through transformative educational sessions and meaningful networking.
State of the Club Industry: City Club Trends
The city club model is demonstrating remarkable resilience and adaptability. The most successful clubs are managing to honor their traditions while evolving to meet the changing needs of a younger, more diverse membership base.
The New Fitness Equation: Integrating Health, Wellness and Mindfulness
The fitness and wellness industries are rapidly evolving, merging elements such as recovery, longevity and mindfulness into one connected experience. The new fitness equation is changing how consumers define health and what they expect from every facility they visit.