Does the Club Environment Need to be More Casual and Inviting?
Leading Through Uncertain Times
During this time of crisis and uncertainty, one thing is clear: imminent change will herald in a “new normal.” Adapting to seemingly unpredictable and unprecedented circumstances is now a challenge that clubs must confront.
The Summer Reopening Opportunity – It’s Your Club’s Dining Program
The reopening challenge will soon be upon us as we move into the post-COVID summer. Who would have thought that a new coronavirus, a relative of the common cold Corona, would have us facing life or death club issues?
It’s the Members Experience That Counts
Private clubs are currently doing a much better job of running their money and understanding the key metrics in their business model.
The Big Six – How They Affect Your Club
Clubs are always looking to maintain a competitive advantage to attract the next generation of members to their club. Over the years…
Essential Role of Governance
We are about to enter our sixth year of publishing Club Trends with the National Club Association (NCA), and we continually strive to make it one of the best industry publications available to club leaders. The information provided in Club Trends is not only there to assist managers with the daily operation of the club,…
Trend Six: Planning to be Tech-Savvy
There is an almost insatiable appetite for technology products and services in society. Facebook, Apple, Netflix and Google are some of the largest and most powerful companies in the world; yet, their offerings are so popular they have growth rates of much smaller businesses. Once unthinkable concepts like self-driving cars, will soon be called to…
New Thinking in Facilities: Recap of CMAA World Conference
The attitudes and discussions coming from the 91st CMAA World Conference in San Francisco were very positive. The best in many years. Club leaders are looking for new ways to enhance the member experience to remain relevant in their marketplace. They are looking to develop innovative programs and provide facilities to attract the next generation….
Trend Five: Going for the Green Has New Meaning at Clubs
The green movement is sometimes dismissed as a politically-motivated effort to alter our lifestyles and curtail our freedoms; but, the fact is that many of its key elements play well with club members. For example, golfers and boaters appreciate natural beauty. It is synonymous with their pursuits, and their clubs have proven to be quite…
Trend Four: Build Community, Sustain Your Club
Clubs are commonly referred to by the dominant activity that takes place there. We call them golf clubs, tennis clubs, a dining club and on and on. While those are, of course, the things members do there, they are not ultimately the primary reason people join and pay a lot of money to belong. There…