Trends in Clubs

How’s Your Security?

One of the most important topics affecting our lives today is the issue of security both in our everyday world and in the cyber realm. Clubs must continually increase their focus on ensuring their members and staff are safe while on the property, as well as maintaining secure data about members and club information on…

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Trend One: Time & the Re-Invention of Golf

Time. It is precious, of course, and increasingly in short supply. This should be a concern for private clubs, which need people with both the resources to enjoy membership and sufficient leisure time to derive value from the experience. The decline in available leisure time is especially pronounced among the rising 35 to 45-year-olds, where…

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Pools: The Gateway Amenity

The amount of money country clubs spend to rebuild or renovate their pools can be staggering these days. Multimillion dollar projects are common with recent reports of a club in the southeast hitting the $10 million mark. While the budgets might be eye-popping, most of the clubs that have completed their improvement programs will tell…

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