Trends in Clubs

Trend One: Time & the Re-Invention of Golf

Time. It is precious, of course, and increasingly in short supply. This should be a concern for private clubs, which need people with both the resources to enjoy membership and sufficient leisure time to derive value from the experience. The decline in available leisure time is especially pronounced among the rising 35 to 45-year-olds, where…

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Pools: The Gateway Amenity

The amount of money country clubs spend to rebuild or renovate their pools can be staggering these days. Multimillion dollar projects are common with recent reports of a club in the southeast hitting the $10 million mark. While the budgets might be eye-popping, most of the clubs that have completed their improvement programs will tell…

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Know Your Members, Know Your Strategy

The amount of change in society is so significant, it is essential that leaders develop an individualized strategy for their club. The starting point for this process is often a comprehensive survey of the members. They are the owners and primary users, so it is important to have a great understanding of their needs and…

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Creating the Country Club Recreation Center

Over time, country clubs have greatly expanded their recreation offerings. What began as a simple golf gathering place in the late 1800s has become a multi-recreational club of significant proportion. Clubs began the essential process of changing with the times as other recreation activities like tennis and swimming gained popularity. Dining became increasingly important as…

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Value Your Values

When developing their Strategic Plans, most club leaders quickly tune into the process of developing their Mission and Vision. It is a long recognized part of the direction-setting process and generally gets the thoughtful attention that it deserves. Ok, some directors still have to be pulled kicking and screaming into the discussion, but that is…

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