Creating the Country Club Recreation Center
Over time, country clubs have greatly expanded their recreation offerings. What began as a simple golf gathering place in the late 1800s has become a multi-recreational club of significant proportion. Clubs began the essential process of changing with the times as other recreation activities like tennis and swimming gained popularity. Dining became increasingly important as…
Surveys & Strategic Plans Go Hand-in-Hand in Driving Success
The strategic planning process for any club should be a major event for any board undertaking it. Club strategic planning should never be done by anyone other than the board itself and the general manager as a partnership. This planning should be a joint effort to truly understand what a club’s true mission of service…
Value Your Values
When developing their Strategic Plans, most club leaders quickly tune into the process of developing their Mission and Vision. It is a long recognized part of the direction-setting process and generally gets the thoughtful attention that it deserves. Ok, some directors still have to be pulled kicking and screaming into the discussion, but that is…
Using Membership Input to Drive Club Success
No matter what mountain a club has to climb when improving operations, governance, membership growth or facility improvements, it must always start by involving its members in the process. They are the customers and the owners of the club. If we know what they want beforehand, it is infinitely easier to give it to them….
All About That “WOW”
A great social experience can happen anywhere: in a garage, backroom or backyard. Not because of the place or its surroundings, but because of the people, their interactions and experiences with one another that create enjoyment and a sense of belonging that lures them to return. Over time, these experiences of happiness and contentment become…
Dramatic Increase in “Very Satisfied” Club Members Over Last Five Years
All types of businesses are always looking for ways to improve satisfaction among customers, whether it’s a hotel chain or the fast food joint down the street. Time and time again, we have found that it all revolves around building the “very satisfied” in your customer base, or with clubs, your membership. Once clubs achieve…
Planning Realities & Realistic Planning
Frank Vain During a recent on-boarding process for a new client, they made their Strategic Plan available to us. They boasted about the work prior to our engagement, and we were excited to look at it. I must admit first surprise, then dismay as I paged through the plan. Stretching well over 100 pages, I found boilerplate information, new ideas, some…
Your Club Must Achieve “Favorite Place Status”
With threats of more and more high-end public fee golf courses, quality Life Time Fitness Centers and trendy chef owned restaurants dotting our communities, it’s necessary to ensure that your club is one of your members’ favorite places to meet friends and family, relax and enjoy a great meal. I feel blessed and thrilled to join McMahon Group to share…
How “Third Places” Drive Club Success
In building on Ray Oldenburg’s premise that nothing beats a good “third place” for fostering friendships and meaningful human interactions, we must make each of our clubs “great third places”. That is, if our clubs are to reach their full potential. In properly positioning our so-called “third places”, the home is first and work is second. However, when we aren’t at home or work,…
Who’s Doing What?
Experience trumps theory and what works in one industry does not in another, even if both appear similar in the face. You learn a lot over the years. Notably, experience trumps theory and what works in one industry does not in another, even if both appear similar in the face. In our experience developing strategic plans for member-owned private clubs, we’ve found…
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