Club Trends: A New Outlook for 2020 | Table of Contents | Summer 2020 | Volume 7, Issue 2 FEATURES: CLUB TRENDS TEAM: M c M ahon G roup William (Bill) McMahon, Sr., AIA, OAA Chairman Frank J. Vain President Bill McMahon, Jr. Vice President Jim Fisher, PhD Data & Marketing Consultant Jake Fisher Club Consultant Chris Coulter, CCM Vice President, Club Consulting N ational C lub A ssociation Henry Wallmeyer President & CEO Cindy Vizza Vice President, Communications Phillip G. Mike Senior Communications Manager and Managing Editor C ontributing A uthors Ray Cronin Larry Marx, CCM, CCE TomWallace III, CCM, CCE, ECM D esign & P roduction Tim Smith Design and Production Club Trends is published quarterly by McMahon Group and the National Club Association. Periodical postage paid at Washington, DC, and additional mailing offices. POSTMASTER: Send address changes to Club Trends , National Club Association, 1201 15th Street NW, Suite 450, Washington, DC 20005. Club Trends is distributed to McMahon Group subscribers and NCA members. National Club Association 1201 15th Street NW, Suite 450 Washington, DC 20005 Phone: 202-822-9822 or 800-625-6221 Questions: McMahon Group, Inc. 670 Mason Ridge Center Drive, Suite 220 St. Louis, MO 63141 Phone: 314-744-5040 or 800-365-2498 Questions: Copyright 2020, National Club Association and McMahon Group All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or other- wise without prior written permission of the publisher. For information about purchasing copies of this report, please contact: Cover credit: The Landings Club, Savannah, Ga. 7 Taking the Pulse of the Club Industry: COVID-19 Impact and Outlook Setting the Framework for the Future: COVID-19 Impact on Behaviors, Attitudes and Lifestyles 2 10 Club Positioning 2020: A Private Member Enclave 12 Club Dining in a Post COVID-19 Era: The Opportunity of a Lifetime 15 Clubhouse Facility Planning for the Post- COVID-19 Club World: Think Strategically Before Hastily 18 Ready or Not, Here Zoom Comes: Integrating the Virtual Club Experience 20 Staffing Challenges and Opportunities: Strategies to Ramp Up Your Workforce 22 Turning Crisis into Opportunity: A Failsafe Roadmap for Clubs