The McMahon Report - Volume 14 | Issue 4

FROM THE VICE PRESIDENT The sounds of summer are running vibrantly through many clubs with the sweet sound of golf balls being hit, the laughter and screams of children in the pool and the boisterous reactions of bocce players on the courts. While we are enjoying summer, the fall season will be here before you know it. Now is a good time to start laying the groundwork for your planning initiatives so they can get going in the new season. We, as a firm, are big proponents of truly understanding who you are as a club before you take that big dive into a facility project - knowwho you are before you build what you need. Frank Vain further explains the importance of this initial first step as you embark on a capital project. The next article in our facility-focused series discusses the importance of thoroughly understanding all aspects of your facilities-from existing conditions to member perceptions-before you begin your planning process. Tom Strutz further emphasizes the importance of an initial survey in not only developing a facility program, but getting it approved. McMahon Group and the National Club Association (NCA) are pleased to announce the next edition of Club Trends , “The Power of Brands”, which focuses on the importance of branding and howwe can apply it to clubs to further enhance the value proposition for membership. If you are not a subscriber or member of the NCA, sign up today and start your subscription with this issue. Finally, read about Denzil and my father’s trek across Canada this past May as they connected with many clubs and managers across the Great White North. Please go out and enjoy your summer. If you need any assistance or just have a question, please reach out to us as we would be glad to help. Bill McMahon, Jr., Vice President ABOUT MCMAHON GROUP Our Mission “To be the premier, full service, club consulting firm dedicated to private club excellence by providing clubs and their management with the best possible facility and strategic planning expertise to promote each clubs well being, to enhance the profession of club management and to assist presidents and boards in their delivery of effective governance.” Family and management owned since 1983 with a professional staff of planners, architects, funding specialists, survey/ marketing specialists, graphic designers, PhD marketing/consumer researchers and past club managers. We have served clubs throughout the world in all aspects of their facility, strategic planning, clubhouse, golf, membership, financial and dining needs. 36 YEARS I N B U S I N E S S OVER 2000 CLUBS S E R V E D WHATWE OFFER • Strategic Planning and Implementation • Facility Planning and Funding • Membership Surveys and Research • Dining Enhancement Consulting • Club Financial Reviews McMahon Group, Inc. 670 Mason Ridge Center Drive, Suite 220 St. Louis, Missouri 63141 • 314.744.5040 2.5 BILLION R A I S E D 2 The McMahon Report®