Get Managers & Members on the Same Menu
Why do 71% of club managers say their club’s dining offering is one of their members’ favorite places to dine, when only 40% of members actually agree with them?
Why the disconnect? Is it possibly because of the old adage, “No news is good news”? Or, are managers not asking all members for feedback? Yes, day-to-day comment cards and dining room managers working the room soliciting immediate feedback is important and a necessary, valuable exercise; but, how do they know their club’s dining amenity is actually offering what the majority of their members really want? Soliciting member feedback from only the members in front of you may not provide you with all the information needed to ensure your club’s dining program is offering the menu, service and value the majority of your members want.
Dining Mini-Survey™
McMahon Group’s Dining Mini-Survey™ is a simple, effective and inexpensive online tool that provides managers with a snapshot of their membership’s satisfaction with their club’s dining program; and, it is customizable to each club’s situation. We provide each club with a Value Boundary™ Chart (see upper right) that visually correlates members’ importance and satisfaction ratings of various aspects of a club’s dining program. The goal is for all aspects to be above the Value Boundary™ Curve, especially those to the far right which are most important to members. Aspects below the Value Boundary™ Curve need improvement in satisfaction based on their relative importance to members. With McMahon Group’s Dining Mini-Survey™, overall club satisfaction and, in particular, dining can be improved. It is very smart!
Complimentary Dining Audit
The first step in seeing if your club is on its way to achieving “Favorite Place Status” is to fill out our complimentary dining audit. It’s available online at www.mcmahongroup.com. Once complete, we will analyze the results of your audit, compare them to our database of other clubs and send you an overview of your dining program at no cost! Let’s work together to make club dining the great experience it should be! If you have any questions about the audit or your dining program, e-mail Richard Lareau at rlareau@mcmahongroup.com.
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For more information or to arrange a complimentary First Impressions Visit at your club, please click here feel out the First Impressions form today!
About Bill McMahon, Sr. AIA, OAA
Bill is a strategic, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 2,000 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.
Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.
Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.
Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.
