Introducing the Dining Enhancement Program

Dining Enhancement

It’s not that club dining is bad, it’s just, many times, a missed opportunity.

It’s about time! After assisting thousands of clubs with countless member surveys representing well over 1.5 million members and spouses, we are finally able to address the most chronic issue facing clubs: dining. It’s not that club dining is bad, it’s just, many times, a missed opportunity. A missed opportunity to significantly drive “very high member satisfaction”. Our survey research
shows that dining is almost always the most important club activity to members. Yes, even more important than golf at country clubs as rated by all men and women. While survey research shows over 90% of members wanting their club to be one of their favorite eating places, less than half say it actually is. This is why we are now helping management and culinary teams address this
with a nuts-and-bolts or should we say food-and-beverage approach to identify what members want, and then help them achieve it. Sounds simple, but we know that some of the simplest things are the most difficult to achieve.

The Five Basic Steps of McMahon Group’s Dining Enhancement Program

  1. The general manager completes McMahon Group’s Dining Audit and submits it to us for review.
  2. Members complete our online Dining Mini-Survey™ to get their input on all aspects of dining.
  3. Our dining specialist conducts a dining program assessment.
  4. Our dining specialist then conducts a Dining Strategic Plan with management and the culinary team to identify the Dining Mission, goals and specific action plans for execution.
  5. A follow-up program monitors the results to ensure the dining goals are being achieved.

We are pleased to announce that McMahon Group’s Dining Enhancement Program is being spearheaded by a true dining leader from the club management ranks. Richard Lareau, CCM, CCE, ECM with his more than 24 years of culinary and management experience makes him one of the real foodies in the club industry. He will be working with our consulting team to assist in making every club’s dining offering a “members’ favorite”. Call Alison Duffy at 800.365.2498 if you would like to schedule a Dining First Impressions Visit or receive our Dining Enhancement Program brochure.

Share This Article

About Bill McMahon, Sr. AIA, OAA

Bill is a strategic, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 2,000 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.

Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.

Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.

Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.

More articles by Bill McMahon, Sr. AIA, OAA
Originally published in: