At our recent strategic planning session for the firm (yes, we do annual strategic planning at McMahon Group), the suggestion was made that we should be offering some type of ongoing advisory service to club boards and general managers. We have clubs whom we serve this way today with our consultant-for-a-day service. Some requests we keep getting from managers range from:
- What are the best practices in governing?
- How do we address dining issues?
- How do we attract more members?
- What do millennials want?
- Should we have a men’s grill?
- Do we really need a fitness facility?
- How do we get approval of facility projects?
- What is the best nominating process for
So we thought it would be best to ask you, our many manager friends, what you and your board need, and would a consultant on-call service always available for you and your board, especially for the president, be of value? The McMahon on-call service would/could provide the following services:
- Our participation at the club’s annual new board’s retreat to update the existing strategic plan for the coming year
- An annual strategic issues Mini-Survey™ to verify progress on issues the club is doing or has done and testing the need for future changes
- Skype attendance at board meetings to discuss issues the board is deciding on
- On-call access to a McMahon senior consultant at any time by the club president and/or general manager
- Free annual subscription to our publication, Club Trends, that is co-published quarterly with the National Club Association, with printed and online versions so the club can provide copies to all board members
- Annual review of the club’s clubhouse and grounds facilities
A club’s annual cost for the McMahon on-call service would range from $15,000 to $20,000 for a McMahon principal’s attendance at the annual board meeting, the strategic issues Mini-Survey™, Skype attendance at board meetings, president’s and manager’s on-call access to McMahon’s principal and an annual review of clubhouse and grounds facilities during the board retreat visit to the club by McMahon’s principal.
Now, how you can help us and maybe yourself too?
Is there a need for such an annual consulting service for the club industry in your opinion? Please click here to e-mail me your thoughts, and I promise we will not call you to solicit such work for you or your club. We just want to know if on-call access for clubs to a knowledgeable source of club information on strategic, operational, food and beverage, governance, financial, facilities and membership issues is a worthwhile service to offer clubs.
About Bill McMahon, Sr. AIA, OAA
Bill is a strategic, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 2,000 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.
Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.
Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.
Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.