Membership Surveys Build Consensus On Most Difficult Club Issues

Couple At Home In Lounge Using Laptop Computer
Couple At Home In Lounge Using Laptop Computer

Clubs are one of the most democratic beasts on earth. A typical club can easily have 1,000 member/spouses each vying for attention to have many things done their own way. Every member is equal, so the one who shouts the loudest tries to get things his or her way.

Pity the unfortunate board or manager who has to govern or manage in such an atmosphere. But there is a tried and true way to make sense out of conflicting opinions and viewpoints, and that is to survey your members.  

Clubs are faced with countless controversial issues, from dress codes, to dining quality, to facility improvements; they all need resolution. It is in this light the use of the right membership survey is invaluable. Surveys help boards make decisions.

Facility improvement programs are most likely approved when following a survey.

Boards and managers should view surveys as good opportunities to learn what members want and don’t want. But many times some board members want to do something their own way with no concern for the members. Some managers know they have operating problems, but they hope the issues will just go away. But they won’t. Ignoring problems don’t solve them. So whenever a major club issue needs resolution, look to a good survey to bring consensus not only to the board, but also to the membership itself.

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About Christian Clerc

Consultant & Designer

“Christian joined McMahon Group in 2015 as a club consultant. He graduated from Washington University in St. Louis with a Masters of Architecture and Masters of Urban Design, where he served as treasurer for the Graduate Architecture Council. Christian’s past work experience includes manufacturing, construction, and property rehabilitation. He completed his B.S. in physics from the University of Dallas, where he was social chair and treasurer of the UD Rugby Football Club. He is currently a LEED AP, BD+C.

He is assisting our clubs with strategic and facility planning. His past work, research and education provide an insightful framework to the social value of technology and he enjoys following technology transfer across industry marketplaces. This appreciation coupled with an abiding delight in the complexity of creation, both physical and social, are inspirations to his strategic and design insights. He is one of the most junior members of the McMahon Group, listening and learning from a team of great mentors and great clients. He also has transformed the McMahon survey report data into a templated data depository that enables in-depth market research of the Club industry and is currently leveraging unique access to this industry data to create exploratory data visualizations.

Christian enjoys spending time outdoors, occasionally finding time to canoe the meandering rivers found throughout Missouri’s countryside. He is a member of the St. Stephen Protomartyr Men’s Club and currently serving on Pastoral Council. He is participating in  Contemplative Leaders in Action (CLA), which is a young Jesuit leadership group that integrates prayerful discernment as foundation for decision-making. The majority of his extracurricular time is spent with his beautiful wife and their three young daughters.”

More articles by Christian Clerc
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