Membership Surveys Build Consensus On Most Difficult Club Issues

Couple At Home In Lounge Using Laptop Computer
Couple At Home In Lounge Using Laptop Computer

Clubs are one of the most democratic beasts on earth. A typical club can easily have 1,000 member/spouses each vying for attention to have many things done their own way. Every member is equal, so the one who shouts the loudest tries to get things his or her way.

Pity the unfortunate board or manager who has to govern or manage in such an atmosphere. But there is a tried and true way to make sense out of conflicting opinions and viewpoints, and that is to survey your members.  

Clubs are faced with countless controversial issues, from dress codes, to dining quality, to facility improvements; they all need resolution. It is in this light the use of the right membership survey is invaluable. Surveys help boards make decisions.

Facility improvement programs are most likely approved when following a survey.

Boards and managers should view surveys as good opportunities to learn what members want and don’t want. But many times some board members want to do something their own way with no concern for the members. Some managers know they have operating problems, but they hope the issues will just go away. But they won’t. Ignoring problems don’t solve them. So whenever a major club issue needs resolution, look to a good survey to bring consensus not only to the board, but also to the membership itself.

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About Christian Clerc

Consultant & Designer

Christian joined McMahon Group in 2015 and is assisting communities with strategic and facility planning. He provides insight and direction for leaders building consensus within their communities. He works closely with a team of great mentors and great clients to revitalize and improve physical environments. In addition to planning with the McMahon Group, his past work experience includes manufacturing, property rehabilitation, and construction of facilities and infrastructure in both the public and private sectors. He is currently a LEED AP, BD+C.

 

He graduated from Washington University in St. Louis with a Masters of Architecture and Masters of Urban Design. During his graduate studies he served as treasurer for the Graduate Architecture Council, traveled cities worldwide studying urban environments and community development strategies, and was responsible for developing GIS maps for an international conference focusing on St. Louis watersheds. He completed his B.S. in physics from the University of Dallas, where he was social chair and treasurer of the UD Rugby Football Club.

 

Christian enjoys following technology transfer across industries. An abiding delight in the complexity of creation, both physical and social, is inspiration to his strategic and design insights. He has transformed the McMahon survey results into a templated data depository that enables market research of emerging social trends and amenities. He is also spearheading the development of the McMahon intelligent listening service, a language processing tool to be used by McMahon clients to augment our survey process in identifying critical action items for community leadership.

 

Christian enjoys hiking and canoeing rivers in Missouri’s countryside. He is currently serving on Pastoral Council at St. Stephen Protomartyr. He participates in Contemplative Leaders in Action (CLA), which is a Jesuit leadership group that integrates prayerful discernment in directing professional and community service actions. The majority of his extracurricular time is spent with his wife and their three young, rambunctious daughters.

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