They say that hindsight is 20/20, but just happy that 2020 is behind us!
After an exceptional season last year, both in terms of golf rounds and public health protocols, Canadian clubs are anticipating another successful, albeit unusual year.
In the US, McMahon Group is experiencing a significant increase in club facility work and other services they offer. As the pandemic subsides, clubs are making up for project delays and their need for facility work has never been greater.
This pent-up demand for facility work is also expected to happen in Canada; and clubs with vision should get a head start on facility improvements by getting their planning started now.
Earl Grey in Calgary will tell you that construction of their new clubhouse and enhancements to their courses have paid handsome dividends. McMahon Group is just completing a Strategic Planning Refresher with Earl Grey and their Survey results prove that such upgrades have resulted in a high level of satisfaction for their full roster of members.
Beaconsfield Golf Club in Montreal just completed a McMahon Group Member Survey, the results of which will enable them to exceed member expectations and identify what enhancements the members are seeking before proceeding with any improvements.
Camelot Golf & Country Club in Ottawa had McMahon Group conduct a Strategic Planning Refresher in late 2019. Just months later, Camelot successfully implemented McMahon Group’s Strategic Planning Finance Goal #2. Best wishes to the club as they pursue our recommended Goal #4, “. . . to become the most family-friendly and the first full-service golf and country club in the Ottawa region”.
About Bill McMahon, Sr. AIA, OAA
Bill is a strategic, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 2,000 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.
Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.
Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.
Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.