Enhancing Club Value and Success by Wisely Investing in the Right Club Facilities!
Over the last ten years, we have seen an explosion in reinvestment in club facilities. And the results have been growing memberships, much higher club satisfaction and a more comprehensive approach to planning, maintaining and adding club facilities.
Read MoreYear-Round Club Opportunities – The Holy Grail for Country Club Success
In country club after country club and even for golf clubs, the next generation of members want more than a seasonal club offering. Clubs have an entire staff they pay all year, so the fixed costs of offering more than the outdoor, seasonal offerings of golf, tennis and swimming can be reasonably expanded with very little additional cost.
Read MoreTop 10 Reasons to Consider a Membership Survey
Receiving timely feedback from members is an essential component of a successful club. Whether it’s been 2 or 20 years since your last survey, reasons why it may be time to survey your members again…
Read MoreStrategic Planning Refresher – A Road Map to Success For Your Club
At the start of 2020, Athens Country Club (ACC) embarked on an ambitious $8 million remodeling project that reflected the club’s mission statement to “continually provide members and their families a superior club experience…”
Read MoreMcMahon’s Insights For Approving Major Projects
The process must begin right and end right with good communications. Every project should begin with the membership survey that assures members’ ownership and support…
Read MoreOpen the Gates, Here They Come.
Gated community clubs are benefiting from a combination of powerful forces that will prove to be both transformative and enduring. This is the time for leaders to reinvent and reinvest so they can position their clubs and communities to blossom over the next decade.
Read MoreHave you Taken the Temperature of Your Members Lately?
Navigating the pandemic and adapting to its ever-changing horizon, has certainly been difficult. But those who will prevail are those who continue to rise to the challenge, listen to their members and provide quality, consistency, and value.
Read MoreGetting Members out of Their House and to the Club Will be the Newest Form of Competition Facing Your Club and the Broader Industry
Life is no longer segmented into the neat parcels it once was. Rather than serving as a destination where members go to get away from the world, the clubhouse of the future should be an oasis where members go any time of the day or week to socialize, dine, play and recreate.
Read MoreVery Satisfied Members Create Club Success
A deeper dive into the survey data as shown on the following “Receive Good Value” bar chart reveals that “very” satisfied members are much more likely to feel they are receiving good value for their memberships than those who are just “satisfied”.
Read MoreSeabrook Island Club’s New Horizon Plan Coming to Life
Like many of the clubs that were able to make improvements during the Great Recession, Seabrook Island outperformed its projections in membership, utilization and debt reduction, making the New Horizon Plan feasible.
Read MoreFinancial Modeling for Future Club Facilities
Determining future facility funding programs without having a sense of a club’s strategic direction is the most challenging aspect of long range planning. A club leadership must be able to crystal ball the need for the future facilities and where to get the funding sources to achieve them.
Read MoreLaunch, Learn and Adjust
“We want to provide our guests a safe haven, a place that has a sense of normalcy, where everyone can walk away with a smile on their face,” Mr. MacPhee explained of the reopening.
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