Your Club Must Achieve “Favorite Place Status”
With threats of more and more high-end public fee golf courses, quality Life Time Fitness Centers and trendy chef owned restaurants dotting our communities, it’s necessary to ensure that your club is one of your members’ favorite places to meet friends and family, relax and enjoy a great meal. I feel blessed and thrilled to join McMahon Group to share…
Read MoreHow “Third Places” Drive Club Success
In building on Ray Oldenburg’s premise that nothing beats a good “third place” for fostering friendships and meaningful human interactions, we must make each of our clubs “great third places”. That is, if our clubs are to reach their full potential. In properly positioning our so-called “third places”, the home is first and work is second. However, when we aren’t at home or work,…
Read MoreImplementing a Facility Planning Process
An essential part of a club manager’s responsibilities is maintaining attractive and efficient facilities. An essential part of a club manager’s responsibilities is maintaining attractive and efficient facilities. Whether front or back of house deficiencies, a vigilant manager is the first to notice. When facilities fall below high-quality club standards and improvements are needed, the manager must…
Read MoreWho’s Doing What?
Experience trumps theory and what works in one industry does not in another, even if both appear similar in the face. You learn a lot over the years. Notably, experience trumps theory and what works in one industry does not in another, even if both appear similar in the face. In our experience developing strategic plans for member-owned private clubs, we’ve found…
Read MoreThe REAL Secret to Club Success
After serving almost 2,000 private clubs of all types and sizes, the one thing we have learned is that clubs must deliver the highest satisfaction with the offerings most important to members. The problem, however, is most boards and managers don’t really know what is most important to their members. Sure, we assume golf is…
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