Strategic Planning Enables “Favorite Place Status”
Legends Golf & Country Club in Fort Myers, Florida is a private, gated and bundled country club community of 1,291 residences. Led by General Manager/COO Ranae Frazier, CHAE, CAM and Club President Mike Gordon, in 2016, the Club’s Master Board wisely realized they needed a written strategic plan to be the guiding rudder ensuring the…
Read MorePools: The Gateway Amenity
The amount of money country clubs spend to rebuild or renovate their pools can be staggering these days. Multimillion dollar projects are common with recent reports of a club in the southeast hitting the $10 million mark. While the budgets might be eye-popping, most of the clubs that have completed their improvement programs will tell…
Read MoreMcMahon On-Call
At our recent strategic planning session for the firm (yes, we do annual strategic planning at McMahon Group), the suggestion was made that we should be offering some type of ongoing advisory service to club boards and general managers. We have clubs whom we serve this way today with our consultant-for-a-day service. Some requests we…
Read MoreFilling Buckets
The process of developing a Strategic Plan for your club will go through two distinct phases. The initial part of the program will be to establish the club’s vision, or direction for the future. This will be the result of studying your environment through tools like a marketplace and competitive analysis and member survey research,…
Read MoreWhere to Dine? The Importance of Factors in the Decision Process
When dining out for the evening, what drives the decision process on where to go? Over the past year, McMahon Group surveyed over 2,200 private club members across the country to understand this thought process. We asked members to rate the importance of various factors when they are deciding where to go, whether it is…
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