Trend One: Time & the Re-Invention of Golf
Time. It is precious, of course, and increasingly in short supply. This should be a concern for private clubs, which need people with both the resources to enjoy membership and sufficient leisure time to derive value from the experience. The decline in available leisure time is especially pronounced among the rising 35 to 45-year-olds, where…
Read MoreRebirth at The Country Club of New Canaan
This fine Connecticut club found itself in an interesting position after weathering the great recession. Pre-recession, the Club had a long waiting list of potential members waiting to join. Post-recession, that waiting list disappeared along with a generation of members under age 50. The problem was a very basic one – every nearby club had…
Read MoreHow Achieving “Favorite Place Status” Drove $20 Million Club Improvement Project
In 2014, Country Club of New Canaan surveyed its members, which exposed opportunities for growth in upgrading facilities, programs and services. They then developed a club improvement master plan to upgrade their facilities; but, there was a problem. Over the years, the Club’s membership had not been very happy with their experiences in a la…
Read MoreIncorporating the Topgolf Phenomena into Private Clubs
All we hear about today is the excitement Topgolf is creating in the golf world. In McMahon Group’s recent Pulse Survey completed by almost 350 club managers, 49% said they want to create a Topgolf experience at their club. However, it is important to note that true Topgolf is really much more about entertainment than…
Read MoreNot All Membership Surveys Are Equal A McMahon Group Survey vs. an In-House Survey
Recently, we have seen an increase in clubs conducting in-house member surveys. This is due to the availability of survey tools online and embedded in club software. When McMahon Group begins a survey assignment, the club often provides us with their last in-house survey results. More often than not, the results are based on low…
Read MoreBelle Meade Country Club Replaces 53-Year-Old Turf Care Center
From concept to completion, nearly five years have passed; but, through the determination and perseverance of Golf Course Superintendent, Doug Ward, and flag bearers from the Green Committee and Board of Directors, the finished Turf Care Center has the fit and finish of an Armani suit. McMahon Group Director of Architecture, Glen Selligman, AIA walked…
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