How’s Your Security?
One of the most important topics affecting our lives today is the issue of security both in our everyday world and in the cyber realm. Clubs must continually increase their focus on ensuring their members and staff are safe while on the property, as well as maintaining secure data about members and club information on…
Read MorePrivate Club Innovation – The Secret to Having the Club of the Future
We are at an interesting point in our nation where the innovators are carrying the day. Look at technology, especially the iPhone, where the predominant use of this phone is no longer voice communication. Look at the auto industry where the Tesla of the new age is whizzing by the old-line companies like General Motors…
Read MoreTrend Two: Health & Fitness
The road to developing a fitness center at your club is often blocked by strawmen. In reaction to a suggestion that he consider adding fitness to his prestigious club, a club president once told me he opposed it because, “It would lead to people eating in the dining room with their hats on backwards.” He…
Read MoreJoin the “Favorite Place Status” Wave!
Favorite Place Status Managers at clubs throughout the country are recognizing the benefits of achieving “Favorite Place Status”. While the sports and recreational amenities at clubs remain significant drivers that initially attract new members to clubs today, it is the social camaraderie and the quality of the club’s hospitality that are core to members’ unique…
Read MoreStrategic Planning & the Membership Survey
McMahon Group defines club strategic planning as: “The leadership-initiated process of internal and external analysis of a club’s membership, operations, governance, facilities and marketplace for the purpose of identifying a mission and vision, and establishing strategic goals and action plans that assure a club attains maximum success.” Clubs are membership organizations, and a key component…
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