Trend Six: Planning to be Tech-Savvy
There is an almost insatiable appetite for technology products and services in society. Facebook, Apple, Netflix and Google are some of the largest and most powerful companies in the world; yet, their offerings are so popular they have growth rates of much smaller businesses. Once unthinkable concepts like self-driving cars, will soon be called to…
Read More“Favorite Place to Dine” & “Third Place to Hang” Drive Member Retention
Members’ Favorite Place to Dine Do your club members think their club should be a “favorite” and “third place” where they, their family and fellow members prefer to dine, socialize and frequently “hang out” during their free time, even when they are not engaged in a sport or recreational activity? Industry statistics say that 91%…
Read MoreMastering Club Master Planning to Assure Club Success
Over and over again, as the specialty club consulting firm which is ultimately responsible for getting many club facility projects approved, we see master plans developed that propose many improvements, but have little bearing on assuring the future success of a club. Such improvements address today’s facility shortcomings, but they do little to address the…
Read MoreMcMahon Surveys & Research Tools
McMahon Group offers a wide variety of survey and market research products designed to meet the diverse needs of private clubs: Comprehensive Surveys Typically done every three to five years (and as the name implies) covers all aspects of a club’s facilities, operations and services; while also collecting input from the membership on strategic issues…
Read MoreProtecting Club Culture, Member Admissions & Board Composition
Protecting Club Culture As we strive for maximum club success with great facilities, delicious food, great golf, unlimited programs and ever-increasing quality in offerings, two basics for club success are often neglected; which, in the end, can undermine a club’s culture. These two often overlooked factors are member admissions and board compositions. They are most…
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