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McMahon Group

McMahon’s Refresher Service Revives Strategic Planning for CMAA Local Chapters

By Kevin Carroll, CCM, ECM, CCE, CAM
Strategic PlanningTrends in Clubs

The McMahon Group’s Strategic Planning Refresher service helps CMAA local chapters ensure that their strategies and programming are on target to provide maximum benefits and value for their memberships. 

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Industry-Wide Club Dining Survey: Learning From Members How to Drive Dining Success

By Christian W. Coulter, CCM, ECM
DiningSuccessSurveys

While dining may not be the most important reason members join, it is the most important reason for member retention.

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Planning Strategically to Address Club Facility Needs From Expanding Memberships

By Bill McMahon, Sr. AIA, OAA
Facility PlanningStrategic PlanningSuccess

The challenge is to not just expand facilities, but to do so with strategic objectives in mind, so the facilities serve to achieve a club’s mission of driving high member satisfaction. 

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