Hillwood’s leadership saw the need to take further steps to align all of its facilities so it could continue to provide the offerings that would keep it competitive in the fast-growing Nashville market.

Today’s club members don’t just expect to use their club during the peak season; rather, they fully expect their 12-month financial commitment should translate to 12 months of meaningful club engagement.

Avoid spending millions of dollars on knee-jerk reaction projects that are not in sync with the club’s membership needs.

While inflation has moderated from pandemic peaks, rising material and labor costs continue to strain project budgets, forcing clubs to reconsider their capital-improvement strategies.

The clubhouse of the future must serve multiple generations at once, or risk becoming irrelevant to the very members it hopes to attract.

Today’s club industry presents a fascinating paradox. Nearly half of member-owned country clubs maintain waiting lists—double the historical norm.