Reinvesting in Club Facilities Revitalizes Entire Community – The Plantation at Ponte Vedra Beach Success Story

The Plantation
The Plantation

The obvious something was reinvesting in the Club’s facilities.

Back in 2014, the leadership and management of this 579-home residential Community on the coast of the Atlantic Ocean knew something had to be done to bring new life to their Community. The obvious something was reinvesting in the Club’s facilities. While they had a good clubhouse, their golf course, separate beach facility and residential amenities for passive recreation were outdated or non-existent.

Under the guidance of President Preston Jones and General Manager Robert Schlingmann, the Board involved a multi-committee task force to work with McMahon Group and other planning professionals to put together a game-winning facility improvement program.

The Projects

Golf Course, $7 Million Enhancements

  • All new greens built to USGA standards
  • Reshaped tees and fairways
  • Rebuilt and added bunkers
  • New irrigation system
  • Extensive drainage achieved
  • Enlarged and reconfigured practice area

New Amenity Park & Croquet Offering, $910,000 Enhancements

  • Croquet lawn
  • Open-air pavilion with restrooms
  • State-of-the-art playground
  • Walking trail
  • Open fields

Beach House & Upgraded Pool Area, $900,000 Enhancements

  • New travertine decking
  • Expanded deck by 12,000 sq. ft.
  • New fire pit and front entry
  • Enhanced landscaping
  • Installed air conditioning in the cabana
  • Enlarged cooking areas

The Success

The project was planned for completion in 2017, but will be completed this fall – a full year earlier! The Club funded the $9 million project through cash reserves and by keeping an existing $155/month capital charge in place until February 2017. They will then replace it with a $121/month capital charge.

The Community has seen a 10% rise in home values, increased Club usage and a first-class golf course. The Community continues to be one of the best in the Jacksonville, Florida region! Additionally, a new 24-home development was started and is already 50% sold out. All of this was achieved because a number of residents, dedicated Community leaders and a progressive management team cared about the future of the Club and did something to improve it.

Congratulations to this dedicated group, who accepted the challenge and delivered an exciting club for a fine residential community. Over and over again, we at McMahon Group see residential communities reinvesting in their club’s facilities and programs to achieve greater success. The Planation at Ponte Vedra Beach is a textbook case of how to accomplish this.

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About Bill McMahon, Sr. AIA, OAA


Bill is a strategic, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 2,000 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.

Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.

Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.

Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.

More articles by Bill McMahon, Sr. AIA, OAA
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