Resources
Does Your Club’s Master Plan Guide Decision or Sit on a Shelf?
Effective private club management involves regularly revisiting and aligning the master plan to ensure it guides decisions and drives measurable progress amid changing leadership and priorities.
Strategic Facility Master Planning – The McMahon Way
Whether your club is planning ongoing annual maintenance or major capital-improvement projects, you need a Facility Master Plan that guides every expenditure and maximizes the value of every capital dollar spent.
Club Trends Webinar – Planning For Success
On June 2 our industry experts provided updates on why adopting a structured, disciplined and consistent approach to master planning for club facilities and all facets of club operations has become critical for sustaining long-term relevance and prosperity.
Taking the Long View: Stewardship Over Experience
Club stewardship involves members acting as responsible owners by making strategic investments and proactive decisions to preserve and enhance the club’s legacy for future generations, emphasizing long-term relevance, shared responsibility, and disciplined planning over short-term fixes.
Using Surveys Effectively to Assure Good Membership Input
Membership surveys are valuable tools used for over 40 years to assess satisfaction and guide major club decisions. When tailored and strategically implemented with expert analysis, they provide crucial insights that help shape the club’s future, prevent conflicts, and support informed decision-making.
Strategic Planning: Is it Just For Today, or Should it Shape the Future?
Strategic planning for private clubs is an ongoing, collaborative process that assesses the current state and envisions the future by focusing on members, offerings, quality, and market position, helping clubs remain relevant and competitive amid changing circumstances.
“Dos and Don’ts” for Successful Club Improvements – Part II
The McMahon Group’s 2026 Pulse Survey highlights fitness/wellness and casual bars/lounges as important areas for club upgrades, emphasizing the need for flexible, well-located spaces that encourage social interaction and boost member engagement through effective programming and staffing.
Course Correction: How Strategic Issues Surveys and Strategic Refreshers Keep Clubs on Track
Private clubs face challenges in prioritizing and executing Facility Master Plans amid changing governance and member needs. The Strategic Issues Survey and Refresher align leadership and maintain plan relevance, enabling clubs to turn strategy into actionable progress with the McMahon Group’s tailored guidance.
The Growing Importance of Wellness/Fitness for Attracting Members
Private club wellness and fitness are evolving, with larger clubs raising standards. Smaller clubs can stay competitive by offering wellness/fitness-only memberships to attract more members and boost revenue.