Sunningdale Country Club, Scarsdale, N.Y., is successfully implementing its Strategic and Facilities Improvement Master Plans to add clubhouse enhancements and other amenities that properly support its historic golf course and provide members with an extended opportunity to enjoy all that the Club now has to offer.
Never before has there been a greater need for good facility planning, as clubs are undertaking major facility projects all across North America. Be they renovations or new clubhouses, facilities need to be based on sound business planning and a club’s Mission of service to its members.
Golf’s popularity has outgrown its outdoor playing dimension, as starved golfers yearn for all-year and all-weather golf. Clubs have yearned to make themselves into more of a year-round social center for their members.
The real challenge at many clubs today for their facility programs is that well-meaning Boards see a need to fix a facility problem, but not in the context of a club’s future development and membership needs.
Congratulations to Frank Vain, Martha McMahon Acker and William McMahon Sr., AIA, OAA on their new positions at McMahon Group
McMahon Group conducted a proprietary “Outlook 2024” Pulse Survey at the end of 2023, to gauge the overall health of the club industry and measure club leaders’ level of optimism as a new year approached.
The golden age many clubs experienced in 2023 will continue into the New Year, but the industry will also have challenges to overcome in the near future.
The most surprising discovery at this President’s Council was the lack of clubs having and following a long-range strategic plan.