Resources
Your Club’s Ultimate Success Today and in the Future
It is always rewarding when an article you’ve crafted resonates amongst our industry peers. My article articulating the nine rules all clubs must live by in order to be successful, that was first published in…
Unity Within the Community
There are clubs and then there are gated community clubs. The similarities between the two are obvious, but they are also starkly different entities. While almost all country and specialty sports clubs draw members from…
Comprehensive Membership Survey
In McMahon Group’s arsenal of survey and research tools for private clubs, the mainstay is the Comprehensive Membership Survey. Clubs tend to initiate Comprehensive Surveys in cycles of three to five years. In many cases,…
The Essential Relationship Between Strategic & Facility Planning
Club facility planning for major capital projects is probably the most challenging task a private club manager and Board will do. Good facility planning sets a club up for success or lost opportunities. But interestingly,…
Trend Six: Planning to be Tech-Savvy
There is an almost insatiable appetite for technology products and services in society. Facebook, Apple, Netflix and Google are some of the largest and most powerful companies in the world; yet, their offerings are so…
“Favorite Place to Dine” & “Third Place to Hang” Drive Member Retention
Members’ Favorite Place to Dine Do your club members think their club should be a “favorite” and “third place” where they, their family and fellow members prefer to dine, socialize and frequently “hang out” during…
Mastering Club Master Planning to Assure Club Success
Over and over again, as the specialty club consulting firm which is ultimately responsible for getting many club facility projects approved, we see master plans developed that propose many improvements, but have little bearing on…
McMahon Surveys & Research Tools
McMahon Group offers a wide variety of survey and market research products designed to meet the diverse needs of private clubs: Comprehensive Surveys Typically done every three to five years (and as the name implies)…
Protecting Club Culture, Member Admissions & Board Composition
Protecting Club Culture As we strive for maximum club success with great facilities, delicious food, great golf, unlimited programs and ever-increasing quality in offerings, two basics for club success are often neglected; which, in the…
New Thinking in Facilities: Recap of CMAA World Conference
The attitudes and discussions coming from the 91st CMAA World Conference in San Francisco were very positive. The best in many years. Club leaders are looking for new ways to enhance the member experience to…
Trend Five: Going for the Green Has New Meaning at Clubs
The green movement is sometimes dismissed as a politically-motivated effort to alter our lifestyles and curtail our freedoms; but, the fact is that many of its key elements play well with club members. For example,…
Going from “Good to Great” & Great to Exceptional”
Good things are happening at private clubs today as boards and general managers are partnering to achieve club success. The proof is the many very satisfied members we are finding in today’s clubs. The positive…