Club Trends
McMahon Group and the National Club Association (NCA) work together to bring you in-depth reports about the issues affecting the private club industry.
We bring our experience from assisting clubs over the past 30+ years and have combined our trends reports into a quarterly report called Club Trends. Each year will feature 3 topic-driven editions plus the annual Outlook for the forthcoming year.
Club Trends is available online to order today by clicking the buttons above or HERE. You can purchase an annual subscription for $150, which gives you total access to 4 editions shared digitally and two professionally printed hard-copies of each edition.
SPECIAL NOTICE FOR NCA MEMBERS
If you are a member of the NCA, Club Trends is part of your membership. For each edition you will receive 2 hard copies and a digital version.
For more information about joining the National Club Association, please CLICK HERE!
If you have general questions about Club Trends, please contact Bill McMahon, Jr.
For billing or subscription questions, please contact Martha Acker by email, or by filling out the form below.
Current Issue
Planning For Success
- The Case for Master Planning: Building the Infrastructure of Community
- Essential Facilities for the Modern Club
- Where Master Plans Go Wrong
- Pulse Survey: Clubs’ Current Capital Intentions
- MACRO VIEW: 3 New Considerations for Long-Range Planning
- The Case for Master Planning: Building the Infrastructure of Community
- Essential Facilities for the Modern Club
- Where Master Plans Go Wrong... and How to Optimize the Essential First Steps
- “Surveys Say”: Members Must Drive Facility Master Plans
- Pulse Survey: Where Clubs Still Show Planning Gaps
- Capital Investment and Funding Trends in Club Facilities
- Employee Spaces: Clubs’Most Strategic Capital Investment
Preview Our Member Articles
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Club Trends Webinar – Planning For Success
On June 2 our industry experts provided updates on why adopting a structured, disciplined and consistent approach to master planning for club facilities and all facets of club operations has become critical for sustaining long-term relevance and prosperity.
The Essential Facilities for Modern Club Success
Whether it’s for the pool, fitness center, racquets courts, golf practice areas, or dining rooms and bars, successful clubs prioritize strategic capital investments that are specifically designed to build community and foster member connections.
Club Trends Webinar – Outlook 2026
On February 3rd, our presenters provided updates on what they see as the keys to clubs’ success for this year and the remainder of the decade.
Building COMMUNITY: The Essential Mission of Private Clubs in a Disconnected Age
Americans are more digitally connected than ever—now averaging over seven hours of screen time daily—yet record levels of loneliness and social isolation are reported.
The New Fitness Equation: Integrating Health, Wellness and Mindfulness
The fitness and wellness industries are rapidly evolving, merging elements such as recovery, longevity and mindfulness into one connected experience. The new fitness equation is changing how consumers define health and what they expect from every facility they visit.
Best Practices For Peak Country Club Performance
Experts from KOPPLIN KUEBLER & WALLACE provide insights for how to refresh traditional approaches to hiring, training, retaining, motivating and leading team members in today’s new-look workplace—while also ensuring that everyone’s on their best behavior.
Sticking to the (Capital) Plan
To prepare your club for the future, consider the past and gather the facts—and don’t ease up on the investment pedal.
Artificial Intelligence: Macro View
The AI Era has arrived, bringing new capabilities to enhance and advance hospitality experiences.