Club Trends

McMahon Group and the National Club Association (NCA) work together to bring you in-depth reports about the issues affecting the private club industry.

We bring our experience from assisting clubs over the past 30+ years and have combined our trends reports into a quarterly report called Club Trends. Each year will feature 3 topic-driven editions plus the annual Outlook for the forthcoming year.

Club Trends is available online to order today by clicking the buttons above or HERE. You can purchase an annual subscription for $650 for 4 editions with up to 16 copies for each edition to share with your Board.


If you are a member of the NCA, Club Trends is part of your membership. For each edition you will receive 2 hard copies and a digital version.

For more information about joining the National Club Association, please CLICK HERE!

If you have general questions about Club Trends, please contact Bill McMahon, Jr.

For billing or subscription questions, please contact Martha Acker by email, or by filling out the form below.

Current Issue

Spring 2022 - Staying Power

  • Moving on Up
  • McMahon Pulse Survey
  • Staying Power
  • Attracting the Experiential Tourist
  • A Proper Introduction
  • A Living Tradition

Case Studies

  • Sycamore Hills Golf Club: Small-town Charm with a High-End Touch
  • The Clubs at Houston Oaks: A Family-Centered Slice of Texas