The McMahon Report®

Your source for private club excellence.

Have you Taken the Temperature of Your Members Lately?

Navigating the pandemic and adapting to its ever-changing horizon, has certainly been difficult. But those who will prevail are those who continue to rise to the challenge, listen to their members and provide quality, consistency, and value.

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Getting Members out of Their House and to the Club Will be the Newest Form of Competition Facing Your Club and the Broader Industry

Life is no longer segmented into the neat parcels it once was. Rather than serving as a destination where members go to get away from the world, the clubhouse of the future should be an oasis where members go any time of the day or week to socialize, dine, play and recreate.

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Very Satisfied Members Create Club Success

A deeper dive into the survey data as shown on the following “Receive Good Value” bar chart reveals that “very” satisfied members are much more likely to feel they are receiving good value for their memberships than those who are just “satisfied”.

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2020 - August Cover

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