McMahon Report® Archives
Industry-Wide Club Dining Survey: Learning From Members How to Drive Dining Success
While dining may not be the most important reason members join, it is the most important reason for member retention.
Planning Strategically to Address Club Facility Needs From Expanding Memberships
The challenge is to not just expand facilities, but to do so with strategic objectives in mind, so the facilities serve to achieve a club’s mission of driving high member satisfaction.
A Little Knowledge is a Dangerous Thing – Start Planning the Effective Way
Today we live in a world of “snippits”, where bits of limited information guide our behavior. But when it comes to very important complex strategic issues, the “snippit” approach isn’t effective.