The McMahon Report®
Your source for private club excellence.
The McMahon Report® is a comprehensive publication that serves as an essential resource or private clubs and their management, providing in-depth articles and insights into the club industry since its very first issue in 1990. Its long-standing reputation underscores its role as a vital tool for staying informed about trends, best practices, and strategic management within private clubs. The McMahon Report® is completely free to those interested - subscribe today to receive it digitally!
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Recent articles
“Dos and Don’ts” for Successful Club Improvements – Part II
The McMahon Group’s 2026 Pulse Survey highlights fitness/wellness and casual bars/lounges as important areas for club upgrades, emphasizing the need for flexible, well-located spaces that encourage social interaction and boost member engagement through effective programming and staffing.
Course Correction: How Strategic Issues Surveys and Strategic Refreshers Keep Clubs on Track
Private clubs face challenges in prioritizing and executing Facility Master Plans amid changing governance and member needs. The Strategic Issues Survey and Refresher align leadership and maintain plan relevance, enabling clubs to turn strategy into actionable progress with the McMahon Group’s tailored guidance.
The Growing Importance of Wellness/Fitness for Attracting Members
Private club wellness and fitness are evolving, with larger clubs raising standards. Smaller clubs can stay competitive by offering wellness/fitness-only memberships to attract more members and boost revenue.