Members join country clubs for many reasons, but when asked in membership surveys as to which club offerings are most important, three offerings stand out: Golf, Dining and Clubhouse.
After an exceptional season last year, both in terms of golf rounds and public health protocols, Canadian clubs are anticipating another successful, albeit unusual year.
Watch the video of the Winter Outlook Webinar was held on Thursday, February 18, 2021. Listen to this recording to hear from the Club Trends authors and ask questions about topics covered in this issue. Thanks for Watching!
Watch this video of Bill McMahon Sr., Chairman of McMahon Group, detail why the services McMahon provides are so important to not only club members, but general managers as well.
Watch this video of Frank Vain, President of McMahon Group, tell us why most members view dining as very important in their club experience.
For clubs to get the maximum value out of the millions of dollars spent on facility improvement projects, they must have a strategic plan guiding them.
While there is still a swirl of pandemic-induced uncertainty across the country, member feedback and usage patterns suggest that the social impact of the disease has been to accelerate lifestyle trends that were already underway.
In country club after country club and even for golf clubs, the next generation of members want more than a seasonal club offering.