Resources

Trend Four: Build Community, Sustain Your Club

Clubs are commonly referred to by the dominant activity that takes place there. We call them golf clubs, tennis clubs, a dining club and on and on. While those are, of course, the things members…

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Illustration from Alice in Wonderland with the text: “’Would you tell me, please, which way I ought to go from here?’ said Alice. ‘That depends a good deal on where you want to get to,’ said the Cat. ‘I don’t much care where – ‘ said Alice. ‘Then it doesn’t matter which way you go,’ said the Cat.”

Lessons from Alice in Wonderland

This refrain from Alice’s Adventures in Wonderland could not be more relevant to clubs today who neither have a published, “board-approved” Mission Statement nor constructed an annual budget that is focused on a financial outcome,…

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The Checklist

Ensconced in popular culture by the pilot and co-pilot dialog before the flight: Flaps? Check. Rudder? Check. The goal is to check all the vital systems on the ground, before the flight, just to make…

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Creating the Private Club Version of Topgolf

Transforming Your Golf Practice Range What takes a golf practice range and makes it a year-round, night-and-day golf entertainment center? A few little additions do the deed. Add a competitive game, some good food, a…

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Trend Three: The Ladies of the Club

Recommending that your club increase membership and participation by women might be as simple as saying, “It’s the right thing to do.” These modern times demand nothing less; but, in case we need more ammunition, here are a few compelling stats for your consideration.

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How’s Your Security?

One of the most important topics affecting our lives today is the issue of security both in our everyday world and in the cyber realm. Clubs must continually increase their focus on ensuring their members…

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Private Club Innovation – The Secret to Having the Club of the Future

We are at an interesting point in our nation where the innovators are carrying the day. Look at technology, especially the iPhone, where the predominant use of this phone is no longer voice communication. Look…

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Trend Two: Health & Fitness

The road to developing a fitness center at your club is often blocked by strawmen. In reaction to a suggestion that he consider adding fitness to his prestigious club, a club president once told me…

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Join the “Favorite Place Status” Wave!

Favorite Place Status Managers at clubs throughout the country are recognizing the benefits of achieving “Favorite Place Status”. While the sports and recreational amenities at clubs remain significant drivers that initially attract new members to…

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Strategic Planning & the Membership Survey

McMahon Group defines club strategic planning as: “The leadership-initiated process of internal and external analysis of a club’s membership, operations, governance, facilities and marketplace for the purpose of identifying a mission and vision, and establishing…

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Trend One: Time & the Re-Invention of Golf

Time. It is precious, of course, and increasingly in short supply. This should be a concern for private clubs, which need people with both the resources to enjoy membership and sufficient leisure time to derive…

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Rebirth at The Country Club of New Canaan

This fine Connecticut club found itself in an interesting position after weathering the great recession. Pre-recession, the Club had a long waiting list of potential members waiting to join. Post-recession, that waiting list disappeared along…

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