Resources

McMahon Surveys & Research Tools

McMahon Group offers a wide variety of survey and market research products designed to meet the diverse needs of private clubs: Comprehensive Surveys Typically done every three to five years (and as the name implies)…

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Top 10 Reasons to Consider a Membership Survey

Receiving timely feedback from members is an essential component of a successful club. Whether it’s been two or 20 years since your last survey, here are the top 10 reasons why it may be time…

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Strategic Planning & the Membership Survey

McMahon Group defines club strategic planning as: “The leadership-initiated process of internal and external analysis of a club’s membership, operations, governance, facilities and marketplace for the purpose of identifying a mission and vision, and establishing…

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Not All Membership Surveys Are Equal A McMahon Group Survey vs. an In-House Survey

Recently, we have seen an increase in clubs conducting in-house member surveys. This is due to the availability of survey tools online and embedded in club software. When McMahon Group begins a survey assignment, the…

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Where to Dine? The Importance of Factors in the Decision Process

When dining out for the evening, what drives the decision process on where to go? Over the past year, McMahon Group surveyed over 2,200 private club members across the country to understand this thought process….

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A Membership Survey – The Essential First Step

Whether it is developing a long-range strategic plan, attracting new members, retaining existing ones or gaining approval for a major facility project, the best first step is always a membership survey. While it may be…

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The REAL Secret to Club Success

After serving almost 2,000 private clubs of all types and sizes, the one thing we have learned is that clubs must deliver the highest satisfaction with the offerings most important to members. The problem, however,…

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The McMahon Group Mini-Survey™

Tom Strutz Not all surveys are the same and McMahon Group offers a variety of them. Our most common is a comprehensive membership survey that our clients undertake every three to five years. It typically addresses in-depth strategic and long-range planning…

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Belle Meade Country Club Replaces 53-Year-Old Turf Care Center

From concept to completion, nearly five years have passed; but, through the determination and perseverance of Golf Course Superintendent, Doug Ward, and flag bearers from the Green Committee and Board of Directors, the finished Turf…

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